“That was the setup—and now, thanks to a big collaborative effort, we’ve got a beautiful book full of ideas.
We’ll post a PDF online, free for everyone—but only after we sell this run of 200 real, physical objects. So think of it this way: You’re not just buying a thought-provoking, take-it-to-the-coffee-shop book for yourself. You’re buying access for everybody. You’re a patron of the new liberal arts!
Thank you, kind patrons! You ransomed this book in about eight hours flat.”
They made a book, put out an extremely limited edition of print copies, and when those print copes were gone, they put the book in a PDF and gave it away. That’s interesting to me.