Help Selling More Books – What Good is a Publisher Today?

Yeah, it might seem like an odd question for someone who runs a small press to ask, but bear with me. It is easier now than it has ever been to make money self-publishing. There are more ways to dissect the market, more tools to create and distribute a quality product, and more people making a solid living self-publishing their own work than ever before. So why would you want to work with a publisher? Particularly a small press, which might not be able to do anything better for you than you could do yourself. I teach classes on this […]

Help Selling More Books – Don’t Forget, it’s the long game.

You’ve heard me say it – write more shit. You’ve heard a lot of people say it – write more shit. You’ve heard people more famous and touchy than me say it – write more shit. But sometimes you might need to hear somebody say this, too –¬†Slow the FUCK down! Last week I saw a guy post something to a FB group that I’m a member of about his new book being basically dead after 30 days, because it’s no longer “new” in Amazon’s algorithms, and should he make it permafree to bring in readers, or just ignore it […]

Help Selling More Books – More Con Survival Tips

Hey there! If you’re one of the new people who found me through Chris Fox linking to me, welcome. If you’re looking for more contentious debate, I think this week may disappoint. But if you’re looking to sell more books, particularly by hand at conventions, then hopefully this will help out. If you’ve been around here any length of time, you’ve probably seen me say that you usually won’t make your money back in the short term doing conventions. They’re part of the long game, rather than a quick ROI project. Conventions are about marketing, brand-building, and networking. Selling books […]

Help Selling More Books – Part 5 – What’s a Good Tweet?

Hey there! If you follow me on social media, you might have seen a few pre-written tweet and Facebook messages that come out from my account. You might actually have seen enough to make you dread the thought of ever hearing from me again. But obviously not, because now you’re here to read even more of my crap, so either something I’m doing is working, or there’s something fundamentally wrong with you. Or both. Be that as it may, I do post a LOT of tweets and pre-scheduled social media messages. There are a few reasons for this – If […]

Help Selling More Books – Part 3 – Building an Email List – Incentivized Subscribers

Last time around, we talked about the two types of email list subscribers – incentivized subscribers and organic subscribers. Organic subscribers are the ones that come to you naturally, they are interested in you or your work, and they seek you out and sign up of their own free will. These are the unicorns of email list subscribers – they’re lovely, they’re beautiful, and may very well be mythical. Nah, not really. But while they are the best type of subscriber, they are also the toughest to acquire, and the ones that require the most effort to cultivate. They are […]

Help Selling More Books – Part 2 – Building an email list

So you know you need an email list, but you have no idea how to go about building an email list, right? You don’t think you have anything interesting to say, or anything that people will want to hear about. You don’t release a book every month like some crazy bastards you know (BTW, the new Quincy Harker book is out for pre-order, and you should totally do that), you don’t think you lead a terribly interesting life, but this Hartness asshole keeps telling you to build a mailing list. So how are you supposed to do that? There are […]