Help Selling More Books – Don’t Forget, it’s the long game.

Help Selling More Books – Don’t Forget, it’s the long game.

You’ve heard me say it – write more shit.

You’ve heard a lot of people say it – write more shit.

You’ve heard people more famous and touchy than me say it – write more shit.

But sometimes you might need to hear somebody say this, too – Slow the FUCK down!

Last week I saw a guy post something to a FB group that I’m a member of about his new book being basically dead after 30 days, because it’s no longer “new” in Amazon’s algorithms, and should he make it permafree to bring in readers, or just ignore it and keep trying to write the next book in the series to get that out there in the next few weeks.

Holy. Fucking. Shit.

Y’all, stop the goddamned presses. A book doesn’t die at a month old. Shit, some books don’t even find any kind of audience traction until several months into their life, or maybe a year or more. Let’s think about this for a second – if you like a band or musician, and you happen to not notice that they have a new album out the first couple of weeks that it’s out, does that mean you’re never going to buy that album? No. It means that you’ll grab it when you notice it.

Books are like that. Ebooks are especially like that. Y’all, indie writers have been bitching for years about trad pub working on a produce model and only giving a book 90 days to succeed before they pull all promotion of it, because that’s how long a bookstore can shelve a book before they have to pay for it. NOW you want to stop promoting a book after 30?

Look, I get it. You want to jam a bunch of work out there so your name stays fresh. Listen, I’ve been a proponent of publishing a bunch of stuff fast for a long time. That’s probably why I have so many damn titles out there. But that doesn’t mean that I give up on my babies after the initial rush of sales is over. I still promote (albeit less strenuously) The Chosen, which is the first book I ever wrote and self-published! That book is seven years old, and still makes me money.

Not much, don’t get me wrong, but for the five minutes I spend promoting it, the $50/month that book makes me is pretty good for a seven-year-old book.

No, it’s not much, but how much money did you earn off your second-grader last month? Right. I win.

For a less extreme example, let’s look at Calling All Angels, the Shadow Council novella I released in January. That book has been out for six months now, and the gild is definitely off the lily as far as any newness goes. I send out a tweet each day about the book, which cross-posts to Facebook. I do that with most of my recent releases, and I spent about an hour each weekend setting that up. So we’ll say I’ve spent an hour on that book specifically in the last three months, being generous.

It has earned me well over $600 in the past three months. That’s a pretty good rate for an hour. it’s not terribly specific, because I just don’t feel like digging through all the KDP reports to get the Kindle Unlimited earnings for the book, but in the last 90 days, it’s earned $450 in sales, so I feel safe assuming it’s earned at least another $150 in page reads, just eyeballing the chart.

Do I spend a lot of time flogging that book? No. Do I spend any money promoting it? No. But I don’t spend any appreciable money promoting any of my books. I probably spend less than $200 per month on promotion, and most of that is on Mailchimp, Hootsuite, and Instafreebie subscriptions.

So I guess my point is, and let me be very clear in case anybody misses it, because I don’t want to spend my afternoon explaining myself – THIS IS NOT A MOTHERFUCKING RACE. There aren’t prizes for flinging the most poo against the wall. There’s no blue ribbon for releasing the most shitty books and finally selling a fuckton of one of them in the first week it’s out. You’re building a goddamn career, not pulling a jewelry store smash-and-grab.

Don’t get me wrong – you still need to write fast. You still need to publish more than one book every three years. You almost certainly need to publish more than one or two books every year to build a career. But you do not have to throw a book out there, then immediately abandon it a month after it’s published just because the shiny wore off and Amazon’s computer doesn’t help you anymore.

For fuck’s sake, these tips are things to help you promote your awesome books, not ways to game the fucking system to force you into this rapid-fire shit-slinging like meth-addled monkeys at the zoo. Yes, you get a boost from the search algorithms when your book is new. That doesn’t mean give up when that help goes away, that just means work harder. It means be smart about how you spend your money. If you’re going to spend money on promotion, time it to coincide with when the system is working for you, don’t just give up when it starts to work against you. And shit, it’s not even that it works against you, it just ignores you. Okay, so you don’t get to exploit the search box anymore. Maybe you should, I don’t know, WRITE AWESOME BOOKS AND GROW A GODDAMN FAN BASE instead of trying to game the fucking system in some ludicrous get-rich-quick scheme.

So yeah, if you want to jump on a bandwagon, then go for it. Hop right on, write a book and forget about it after a month. But if you want to build a career, you don’t abandon your shit right after you make it. It takes time to grow a readership. Years, even. So write faster, but slow down.

Not my typical blog post – a #holdontothelight blog post

Not my typical blog post – a #holdontothelight blog post

This post doesn’t have anything to do with writing, or helping you make more money from your writing. This post doesn’t attack any of the current sacred cows of publishing, or promote any new releases. This post isn’t funny, and probably won’t piss anybody off. So if you’re looking for my typical fare, you should probably skip this one and come back next week. I can probably find something to bitch about by then.

Last week I lost a friend.

More specifically, last week a friend lost his lifelong battle with depression and mental illness, and took his own life.

This isn’t the first time I’ve gone through this, and it probably won’t be the last. I write some variation on this post every time, because I feel like I owe that much to my uncle Ed, to Logan, and now to Dave. I can’t make sense of their actions, and I can’t explain them. I won’t excuse them. I’m still angry at all three of them for choosing a short-term solution to a long-term problem, and I probably always will be.

But I understand why.

I have a semicolon tattooed on the inside of my left wrist. Depending on who asks, I either tell people it’s for suicide awareness, in honor of people I’ve lost, or I tell them the truth. I tell them that it’s there because I could have ended my sentence, but chose not to. If I’m being honest, I tell people it’s because I’ve considered suicide, but never made a serious attempt. I’ll tell people that I’ve never been truly suicidal, but I understand how fine a line it is between living and dying when you deal with depression and mental illness every day.

I recently had a conversation with another friend who battles depression, and something finally crystallized for me – I never wanted to kill myself, but there have been a lot of days when the thought of dying, or just not being alive, was pretty fucking appealing.

Let me clarify – I have never attempted suicide. Yes, I’ve had suicidal thoughts, but not for a long time. My depression is pretty well-managed right now, with medication and good people around me. But I know where it lurks, and I know what it’s like when it’s on me.

I know what the fight feels like, and I know how goddamn tiring it can be. I know the bone-deep exhaustion that comes from fighting every minute of every day. I’m lucky. I’ve never lost that fight. My friend last week lost. He probably lost for just a minute. Maybe less. But that’s all it takes.

It’s not like anything else. You can lose a championship boxing match and come back for a rematch. You lose your fight with depression, and the monster kills you. You give it one opening, and the monster kills you. You drop your guard for one fucking second, and the monster kills you.

That’s why people who suffer with depression seem so tired sometimes. Because they are fighting for their life every second of every day. Because if Mike Tyson lands one punch, you’re probably knocked out. If depression lands one, you don’t get up off the mat. Ever.

So yeah, I know what Dave’s fight was like, even if I don’t know nearly everything about what he was going through. I was shocked when I heard he’d taken his own life, but the fact that he hid that side of himself so successfully for so long surprised me not at all. The best liars in the world are addicts and depressives, and there’s a reason there’s so much overlap between the two groups. Nobody hides their true fan better than someone with serious depression. Nobody.

So please, if you’ve got shit going down in your life – talk to someone. If you don’t have a therapist, talk to a minister. If you don’t want to talk to a preacher, call a hotline. Call somebody who understands how to talk you down off the ledge. Sometimes your friends might be the worst people to talk to, because they may not understand what’s going on. It might be better to talk to a faceless person on the other end of the phone. But talk to somebody. Just for a minute. Maybe two. Take a second to let somebody shield you from the body blows your monster is dealing you. Most of the time, that’s all you need – a minute or two. Then you can get back in the ring. You can get back in the fight.

Because your depression? It’s a lying sack of shit. It’s going to tell you that nothing you do matters. I can tell you firsthand, from looking in the eyes of too many friends and family left behind and asking why, that everything you do matters. You matter. And I don’t lie. I don’t have the energy for it.

So I’m sad. I’m not depressed because my friend lost his fight. I’m sad. There’s a difference, and it’s pretty critical. I also hope that wherever he is, he finds peace. Because his fight is over. He can rest. I can’t. I won’t. I’ll keep fighting for me. And if you need me to, I’ll fight for you, too. Just stay in the ring with me. We might not ever beat the monster, but together, I promise the motherfucker won’t beat us.

Keep fighting.

For more information and resources, go to Hold On To The Light, a campaign for mental health and surviving founded by Gail Z. Martin. 

Amazing Grace – Chapter 22

Amazing Grace – Chapter 22

This is the latest chapter of an ongoing serialized novel that I’m working on and posting up here in rough draft form. To read other chapters, CLICK HERE

22

I was sitting at my dining room table, going over the pictures of Shelly’s car for what felt like the twentieth time, when I heard a car pull up in front of my house. Heavy footsteps pounded up my steps, and there was a sharp knock on my door.

I walked to the front door, careful to keep an eye on the shotgun leaning against the wall, but relaxed when I recognized Willis’ form through the curtains. I pulled open the door to find him standing there on my front stoop holding a brown paper bag and wearing a goofy grin.

“I brought lunch,” he said, breezing right past me like he owned the place. “I figure if this morning pissed you off anything like it did me you’ve been up to your eyeballs in case files all morning and didn’t even realize it was two o’clock.”

My stomach answered for me, letting out a noisy rumble at the smells coming from the sack he carried. “I’ll get some tea. Come wash your hands and get some paper plates. The dining room table is covered up, so we’ll eat in the kitchen.”

He followed me through the dining room into the kitchen and set his bag down on the stove. I looked at my worn brown Tupperware tumblers and decided to use the good glasses, the ones made out of actual glass, for a change. Admittedly, they were old Smurfs glasses I got at the Hardee’s drive-thru twenty years ago, but I thought they were at least a little upgrade from the Tupperware. Mama taught me to put my best foot forward, and I’m sure she was rolling over in her grave at the fact that my idea of putting my best foot forward was choosing the Smurf glasses over the Tupperware. My mama and I never were on the same page as far as my feminine wiles went.

Willis laughed as I walked to the table holding out the cartoon glasses. “I see we’re using the good china.”

“I don’t scrimp when company comes,” I replied. “Now don’t give me no crap, or I’ll make you drink out of a Solo cup.”

“I don’t mind a solo cup. Now, I don’t know what you like, so I just got a couple of sandwiches, and if there’s one you don’t like, I’ll eat it.”

“What did you bring?” I asked.

“I stopped by the Grill and got a couple of cheeseburgers, a BLT, and a barbecue sandwich, with two orders of french fries.”

“That sounds great,” I said, turning back to the fridge. I pulled out a couple of squeeze bottles of condiments, a jar of homemade sweet pickles, and some Duke’s mayonnaise. Willis passed me a plate and we spread out the sandwiches between us. We each took a burger and some fries, and I cut the barbecue sandwich in half and put one piece on my plate.

“I’ll take the other piece,” Willis said, holding out his hand. Our fingers brushed as I passed it to him, and I looked up to see his ears blushing. I ducked my head so he wouldn’t see the flush on my own cheeks, silently kicking myself for acting like a nervous schoolgirl.

“Well, you’re right,” I said after I’d taken the edge off my hunger with half a cheeseburger and some fries. “I’ve been up to my eyeballs in case files all morning, and I don’t have any more of a clue than I did when we walked out of the school.”

“Me neither,” he admitted. “I hoped we could talk through some things after lunch and maybe come up with something. Is Jenny around?”

“No, and I haven’t seen Sheriff Johnny in a while, either. Jenny went over to the graveyard to talk to the Triplets, but I don’t know where Johnny is.”

“The Triplets?”

I explained about Helen, Faye, and Frances, and he laughed. “Yeah,” he said. “They sound like three peas in a pod.”

“Oh Lord, you ain’t wrong. They were thick as thieves in life, and death hasn’t made them like each other any less.”

“That’s kinda sweet, ain’t it?” He asked, a thoughtful expression crossing his face.

I swallowed a mouthful of barbecue and asked, “What do you mean?”

“Well, here you’ve got three women who were such good friends in life that they’re still spending  all their time together even after they’ve passed. And you’ve got somebody like Sheriff Johnny, who loved his town so much that he wouldn’t leave even after death. He still wants to keep an eye on things, even though he can’t really do a whole lot about it now. It’s nice, you know? Says a lot of good things about a place, that people care that much about it.”

“I hadn’t thought about it like that,” I admitted. “I reckon when you spend your whole life seeing dead people and trying to help them move on, you don’t stop to think too much about what would make somebody want to stay.” I chewed my sandwich for a minute or two more in silence, then picked up my napkin from my lap and laid it across the plate.

“I surrender,” I said. “If I eat another bite I won’t be good for nothing the rest of the day. Do you want to take that BLT back to the office? Eat it later?”

“I’ll see if Jeff wants it, but he probably won’t touch it. He’s real particular about his food.”

“Always has been,” I said. “Even when he was little, he had to have the crusts cut off his bread, and the sandwiches cut into little triangles. He always wanted plates with dividers, so his food didn’t touch. He’s real particular about most everything.”

Willis laughed. “God knows that’s the truth. I borrowed a pen from his desk one day and you would have thought the world was gonna end. I even walked over to the cabinet and handed him two to replace it, but it wasn’t the right pen. I haven’t touched his desk since. Just ain’t worth upsetting the apple cart.”

“His mama was like that, too. She was in charge of the bulletins at church for the longest time, and they were always beautiful, but heaven help you if they didn’t get folded just right. I watched her rip a deacon up on side and down the other one morning because he told her it wasn’t a big deal.”

“I bet he didn’t make that mistake again,” Willis said, chuckling. He stood up and put the spare sandwich in the paper bag, and looked at me. “Where’s the trash can? I’ll throw away the plates if you’ll fix us a couple more glasses of tea.”

I pointed to the sink. “Under there. Drop the plates in there and let’s go to the dining room. Maybe together we can see something in all this mess.” I opened the freezer and dropped a few more ice cubes in each glass, then topped off the tea and followed him into the dining room. I passed him his Papa Smurf glass and set my Smurfette glass down on a coaster.

“You got another one of those?”

“Smurfette glass? No, I just got the one set. I got Papa Smurf, Smurfette, Brainy Smurf, and Gargamel and that cat of his.”

“Aural,” he said. “But I meant a coaster.”

“Oh!” I grabbed him a coaster and sat down behind the stack of folders. “Where should we start?”

“Let’s look at your suspect list compared to mine, and see who I have an alibi for already,” he said. He leaned over and picked up a slim black briefcase I never even noticed him set down on the floor. An iPad and a portable keyboard appeared, and he looked up at me.

“Aren’t we Mr. Technology?” I teased.

“I’m old. Lila Grace, but I ain’t dumb. This thing is the best thing that’s happened to law enforcement since the bulletproof vest. Camera, communication device, and all my case files right in one place. I don’t know how I caught any bad guys without it.”

“Might have involved more running, old man,” I said with a grin and a poke to his belly.

“Hey!” he protested. “I’m a Sheriff now, I don’t have to run. I have people for that.”

“You have Jeff for that,” I corrected. “I’ve seen Jeff run. It looks like a cross between a very slow ostrich and a demented hippopotamus. That boy is a lot of things, but coordinated and athletic are not any of them.”

He laughed and nodded. “Jeff is an invaluable asset to the department, but he ain’t gonna win any 40-yard dashes, that’s for sure. Now, who do you have on your list that still looks good to you?”

“Well, there are the girls that didn’t make the cheerleading squad, but double homicide seems a bridge too far even for a heartbroken teenage girl, and I’ve seen some things in that regard.”

Willis looked like he was about to say something, but shook his head like he was changing the topic and said, “We talked to all the girls who tried out the past two years and didn’t make the squad. All but one of them had an alibi, and she was so tore up I can’t imagine it was her. Turns out Jenny was actually working with her some weekends to get better so she could audition again next year.”

“That definitely doesn’t sound like anybody with enough of an axe to grind to murder someone,” I said. “What about the kids from the church beach trip last year? Reverend Turner seems to think there may have been some alcohol involved, and possibly even…” I lowered my voice. “Sex.”

The sheriff grinned, but shook his head. “There were only half a dozen people on the trip in addition to Jenny and Shelly, and three of them were girls we’d already cleared. The three boys all have solid alibis. Turns out in a town this size, it’s pretty easy to account for most everybody’s whereabouts on a Friday night after a home football game.”

“Most of the underage population is either in the parking lot of McDonald’s, the parking lot of the high school, or over at the dam parking,” I said.

“Some of them have started going out to the landfill now,” he added.

“That’s a new one on me, making out at the trash dump.”

“The older section of the landfill is pretty nice. They’ve put down sod and landscaped it. I think the county is talking about building a golf course out there once they get one or two more sections filled up,” Willis said.

“I think I’ll stick to making out in the comfort of my own home, thank you.”

“Is that an invitation, Ms. Carter?” He asked. “Because I have to remind you, I’m still on duty.”

I smiled at him, enjoying the flirting. “Why Sheriff, I thought you were on your lunch break.” I batted my eyes at him, then laughed out loud at the flush that crept up his cheeks.

“Lila Grace, you might be the single most infuriating woman I have ever met, and I was married. Twice!” He spluttered, laughing a little.

“Twice, huh.” I said.

“Yep,” he said. “Three times, if you count being married to The Job, which both of my wives accused me of on more than one occasion.”

“What happened?” I asked.

He sighed, then looked at me for a second, like he was making up his mind. “Well, I reckon we oughta go ahead and get this all out in the open. The first time I got married, I was twenty-three years old, full of piss and vinegar and raring to arrest every bad guy in the world. Gina, that was my wife’s name, was a great gal, good-looking, good cook, good job as a CPA for some high-rise accounting firm downtown.”

“What happened?” I repeated.

He gave me one of those “I’m getting to that” looks that men get when you’re trying to get them to talk about something they don’t want to talk about, usually their feelings on something deeper than football.

“She got pregnant and wanted me to leave the force. Said she couldn’t see herself raising a kid not knowing if I was going to walk through the door at the end of my shift or not. I didn’t want to quit, but she was dead set on it, so I filled out the paperwork. I was going to work security in the building where she worked, getting fat and watching security cameras.”

“But that didn’t happen,” I said.

“No, that didn’t happen. She lost the baby, and there were complications from the miscarriage that made her unable to get pregnant again. I stayed home with her for a week, then she practically pushed me out the front door to go back to work.” He looked at me with a sheepish grin. “I’m not real good at sitting still now, and this was thirty years ago. You can imagine what I was like then.”

“I’d rather not,” I said with a smile so he knew I was just teasing.

“So I went back to work, and after another week or so she went back to work, and we settled back into our everyday lives, then one day I come home and she’s standing in the kitchen with my paperwork to leave the force in her hand. She starts screaming at me about why I haven’t put in my notice yet, and how I don’t care about her if I’m going to keep putting my life in danger, and all this stuff about how me being a cop is selfish, and I’m just standing there with my mouth hanging open like a trout laying on a dock.”

He took a deep breath, then dove back in. “When she lost the baby, all the thoughts of leaving police work went out of my head. To me, that was the only reason I was quitting, and now that we weren’t going to have a kid, I figured I’d just be a cop the rest of my life. But to her, me leaving the force was more about her feelings and a lot less about the kid thing.”

“I see both sides,” I said, not wanting to step on his fragile ego and tell him that he was an idiot. He probably already had that much figured out.

“Yeah, and I was a kid, too. I’d see things a lot differently now, but back then, I could barely see past the end of my own nose. So we had a huge fight, and she threw me out. Told me I had to choose being a cop or being married, that I couldn’t be both. And, being stupid, and stubborn, and twenty-four, I became another statistic about cop marriages.”

“I’m sorry,” I said. “But at least you had her for a little while.” I didn’t mean to throw that out there. Didn’t mean to make it about me, but the look of pity that flashed across his face for just a second told me that’s exactly what I’d done.

“Yeah, I had a couple of good years with her, and a few really bad months, but all in all it turned out for the best in the end. She married a guy who moved up to become the CFO of that company she worked for, and she quit working at thirty-five to take care of three adopted kids and do charity work. We haven’t spoken in years, but I get a Christmas card every year.”

“That’s nice,” I said. “At least it ended up good. What about your second wife?”

His face darkened, and I knew that we’d crossed into a topic he wasn’t very comfortable with. “That’s a much uglier story. Are you sure you want to hear it?”

His words were telling me to say no, but his eyes told the story of a man who really needed to talk. I leaned forward, put my hand over his, and said, “Talk to me, Willis.”

Help Selling More Books – Don’t Forget, it’s the long game.

Help Selling More Books – More Con Survival Tips

Hey there! If you’re one of the new people who found me through Chris Fox linking to me, welcome. If you’re looking for more contentious debate, I think this week may disappoint. But if you’re looking to sell more books, particularly by hand at conventions, then hopefully this will help out.

If you’ve been around here any length of time, you’ve probably seen me say that you usually won’t make your money back in the short term doing conventions. They’re part of the long game, rather than a quick ROI project. Conventions are about marketing, brand-building, and networking. Selling books is a side part of the gig. Most of the time. Some cons, like comic cons and the big media cons, are way more about selling stuff, because in a crowd of a couple hundred vendors and 50,000 people, it’s going to be hard to get noticed enough to be “sticky” in someone’s head unless they buy your shit and love it.

So for the purposes of this article, let’s use the term “con” to refer to the small to mid-sized Sci-Fi and Fantasy cons like the one I did last weekend (LibertyCon in Chattanooga, TN) and the one I’m doing next weekend (ConGregate in High Point, NC). These events can have anywhere from a couple hundred people to several thousand, and running a table at one of these cons takes a few more things than you would initially expect. So here are a few tips and “con hacks” that I’ve come up with through the past seven years of doing this.

1) Have some flat swag – Have something to put into people’s hands. Bookmarks, postcards, even a xeroxed one-sheet about your book if you don’t have the money or wherewithal to make anything better. But a lot of people are not going to buy your book at the con, realistically you’ll talk to far more people who won’t buy the book than people who will. So you need to have something to put in their hand so they can remember you when they leave.

2) Have a Sharpie – Especially at bigger cons, you’ll have folks who say “I’ll come back.” If you give them a piece of flat swag, they still might not be able to find you amidst all the chaos. Write your booth number on the back of the bookmark. Look, I didn’t say these tips were rocket science. I just said they were helpful.

3) Carry plastic bags to the con – You intend to sell shit to people. People need a way to carry shit. Plastic bags are cheap if you buy the crappy ones you get at all the dollar stores, or free if you just recycle plastic grocery bags. But I have made more than one sale by beckoning over some poor soul who is barely able to carry the stack of books and crap they’ve bought, and they’re so grateful to have a bag that they listen to my pitch. Admittedly, I’m way more likely to help out somebody with an armload of books than an armload of Funko Pops, but I don’t sell Pops. I sell books, and someone who has already shown a predisposition to buy books that day is my target audience.

4) Flat stock is the devil – Don’t lay your books down so that the shopper has to stand completely over them to see the cover. Invest in some cheap wire folding book stands (sometimes also called plate racks) and stand your shit up! You spent money on the cover to that books, or someone did, so show it off. Standing up your books helps draw in the long-distance browsers, the folks that don’t want to get too close to the table, lest they buy something. Until they see something awesome, and can’t help themselves. if they can’t see your book, you aren’t giving yourself the option to be that something awesome.

5) Witty bookmarks are the absolute jam – I have one piece of marketing material that i can trace to direct sales. For The Black Knight Chronicles, I made a run of bookmarks that say “Suck It, Edward” in big letters at the top. So when I put those in my vampire books, and stand them up, people from across the aisle can see me making fun of Twilight. Frequently they’ll chuckle, then walk all the way over and either pick up the book or ask me what it’s about. Worst case, they want the bookmark. But more than once I’ve had people buy either the Omnibus ($23) or the entire set of Black Knight books ($50) just off seeing the bookmark. H.P. Holo makes bookmarks with a big circle at the top that says stuff like “SPACE PIRATES” or “WIZARDS & MONKEYS” (it doesn’t really say wizards & monkeys) on them. This lets people see what the book is about from a distance, and draw them in. That kind of dual-purpose swag is awesome for drawing people in.

6) Take Credit Cards – I did a comic con this year, in 2017, with a comic artist who didn’t take credit cards. He proclaimed his disdain for a smartphone, why he wouldn’t need one, why he does fine without a Square reader, and why all this newfangled technology was silly and useless. At the end of the one-day con, after he watched me ring up over $200 in credit card sales, compared with his $20 in cash sales, he said to me, “Maybe I need to look into getting one of those.” I understand that it used to be hard to accept credit cards. There was expensive equipment, monthly fees, and all that BS. Square is free. Paypal is free. Yes, they take about 3% of the sale. Last weekend I processed almost $300 in credit card sales, and I only had a sales table for Saturday. Square can have their $9, because I guarantee you that I picked up at least $100 in additional sales by being able to process cards. Added Bonus – money that is spent with you on credit cards usually doesn’t hit your bank until after the con, so it’s not burning a hole in your pocket whenever you walk through the deal room!

7) Make friends with your neighbors – I try really hard to help out the people next to me at cons, whether I know them or not. Selling books is not a competition, and a rising tide really does lift all boats. Getting a book in someone’s hands is awesome, no matter if it’s your book or the book from the guy next to you. Because once people are predisposed to buy books, they will buy a variety of books. So it’s good for everyone when everyone is selling. Being nice to your neighbors also means that you’ll have someone to keep an eye on your shit when you have to go pee. So don’t erect huge displays that fuck the sightlines of people getting to your neighbor. Don’t blare sound music all day through the con (no matter how cool it is), unless of course you’re a band or a musician, then at least try to mix it up so your neighbors don’t have to hear the same song for three days. Bring extra bottled water and share it with your neighbor. Be happy to break a twenty for them if you have more change. Just be nice and friendly, and it’ll work out well for you in the long run.

8) Get a bigger hand truck than you think you need – I had a decent little $50 hand truck from Lowe’s that I used for a couple years. Before that I had a nice little fold-flat hand truck that did me well until I had too many title to carry on that in one trip. At RavenCon, I had the Lowe’s hand truck, which theoretically had a flatbed load rating of 400 lbs, loaded down pretty damn heavily. We hit a pothole in the hotel parking lot, and one of the wheels shattered. A few feet further along, and the overburdened other wheel gave up the ghost. We struggled that shit into the room, set things up, and did the show, but that hand truck was toast. For the next con, Suzy bought me one like this. Mine is a little different, but it can do vertical or horizontal, has 1,000 pounds capacity, and is big enough to carry everything for two authors (at least) in one trip. It’s friggin’ awesome and I wish I’d just spent the $150 on that one the first time.

There’s a million other things, but I’ll leave with just a quick inventory of my “con box,” the big blue tub that I carry around that has no books in it, just the stuff that I feel like I should have with me to do a booth or a table.

  • (2) 8′ Black Tablecloths – I use them either to cover the table if one is not provided, or to cover up my crap at the end of the night.
  • Falstaff Books Table Runner – this is new, but it’s just a nice little banner that drapes over the table with our logo on it.
  • (12) folding wire book stands – I almost always need less than this, but it leaves me one or two to loan out. See point #7
  • Package of big zip ties – I have a sign that ties to the back of my book rack. Also useful for hanging my bags and a trash bag.
  • plastic bags – I got a box of “t-shirt bags” years ago and they haven’t run out yet.
  • Bookmarks – I have a Falstaff Books bookmark, plus one for Bubba, Harker, and Black Knight. On the back of the Falstaff Books bookmark is a link to a free ebook download of a sampler that gives people a taste of everything we publish.
  • Stickers – I have stickers for each property that I have bookmarks for. Buy a book, get a sticker.
  • deodorant – I forgot it once on a trip. Never again.
  • Drugs – I keep a stash of ibuprofen, immodium, and claritin-d in my con box. These treat the three main things that can ruin a con for me, so I try to stay prepared.
  • post-it notes & a small legal pad
  • pens and a sharpie
  • SC Business License – not all states require a state business license to vend at a con. SC does. I just never take the license out of the box, so I always know where it is.
  • Business cards and holder
  • spare phone battery – it’s one of those little things by Anker that can recharge a phone, iPad, or more importantly, a Square chip reader.
  • Square reader, iPhone 7 adaptor, and Chip reader – I know the chip reader is more secure, but more importantly to me, it’s more efficient. The swipe reader takes multiple swipes at least 50% of the time, but the chip reader almost never takes additional time and effort. I hate the fact that the iPhone no longer has a headphone jack, but I didn’t get to design it, so I bought an extra adaptor and put it in the con box.
  • (2) Snap light stick – shit happens. Some con spaces have very few windows, or are even underground, like the Charlotte Convention Center. I don’t ever expect to need to have a small chemical light source, but the day I want it will be the day I REALLY want it.
  • pocketknife – I don’t leave home without it.
  • Leatherman – some jobs are too much for even a pocketknife

That’s what’s in my con box. It goes to every con, and is the most important thing that goes into the truck.

Amazing Grace – Chapter 22

Amazing Grace – Chapter 21

This is the latest chapter of an ongoing serialized novel that I’m working on and posting up here in rough draft form. To read other chapters, CLICK HERE

21

We sat down at a table in the far corner of The Grill, the only restaurant in Maple Grove, and Willis nodded to most of the patrons. Everybody in the place recognized us, and there was more than one whispered conversation that started up as soon as we sat down.

“Do you want me to go listen to what they’re saying?” Jenny asked, a gleam in her translucent eye. I had the distinct impression that child was enjoying this whole undead detective thing more than just about anything she’d enjoyed while she was alive.

I shook my head, looking at Willis, but talking to Jenny. “No, sweetie, there ain’t no point. I can just about tell you what they’re saying. Beth Shillington over there is telling her husband Harold that she heard I danced around nekkid in my back yard under the full moon to get my power to talk to dead people. Harold is gonna nod and tell her that he saw the two of us at Shorty’s together yesterday. Then Beth is gonna get on him for going to Shorty’s after she has done told him not to drink during the week on account of how much it cost them to get out of his last DUI.”

I jerked my head at a table with half a dozen elderly women sitting by the window. “That over there is Helen’s Sunday School class. They’ll be talking about how sinful it is for us to be dining together, an unmarried woman and man breaking bread being nothing but temptation to fornication and all.” I very studiously did not look at Willis when I said “fornication,” but I felt the tips of my ears get red anyway. “This despite the fact that three of those women are carrying on with unmarried men themselves, and two of them are sleeping, unbeknownst to the other, with the same man!”

Jenny burst out laughing so hard she almost fell through her chair, and Willis looked at me with his eyebrows up. “And how exactly did you come by this knowledge, Lila Grace?”

I just smiled at him. “Willis, darling, I’m the only living person those three old dead busybodies have to gossip to. Where in the world do you think I got the information?”

“I don’t know, but can we revisit the idea of you dancing around nude under the full moon?” He smiled, and his grin only grew as I felt my cheeks flame.

“No, we cannot,” I said, unrolling my napkin from around my silverware and placing it in my lap. “Unless you’ve got a bottle of Pappy Van Winkle stashed somewhere in your office. You come up with some top-shelf bourbon, Sheriff, and we can certainly have a conversation.” I gave him what I hoped was a flirtatious smile, but it had been so long since I flirted I couldn’t promise any level of proficiency with it.

Just then I was saved my Renee Walkin coming up to the table, her little notepad in hand. Renee was married to Phillip Walkin, who owned The Grill, and she was the chief waitress, hostess, silverware roller, floor sweeper, and doer of everything else that didn’t involve the kitchen. Phillip ran the kitchen like he was a redneck Gordon Ramsey, and their son Phil Jr. was the dishwasher. I knew Renee and Phillip had high hopes for Junior taking over the place when they retired, but I’d never seen Phil Jr. aspire to anything more than catching enough fish to keep his belly full.

“Morning, Lila Grace, Sheriff,” Renee said with a smile. She always had a kind word for me, ever since we were kids. She was a couple years behind me in school, and we were never real close, but she was one of the few people in town who never made fun of me or looked at me funny. I asked her about that one time, and she just said “I was told to treat people like I wanted to be treated. I don’t like it when people are mean to me, so I try not to be mean to other people.” The world could use a few more Renees.

“Morning, Renee,” I said. “Anything special today?”

“We got blueberry pancakes, but they ain’t real good. I think the blueberries ain’t quite ready yet. But I’ve got a few chocolate chip pancakes left if you want something sweet.”

“I think I’ll just do two eggs over medium, with bacon, grits, and one of them big old cat-head biscuits you got back there.”

“I can do that,” she said with a smile. “What about you, Sheriff?”

Willis looked at me like I was speaking French, then asked, “What in the world is a cat-head biscuit?”

Renee and I both laughed, drawing more nasty looks from the Sunday School biddies, and Jenny looked confused too. “It just means it’s a great big ol’ biscuit, Sheriff. I don’t use no biscuit cutter, so my biscuits alway turn out too big, and not real round, so they look about the size and shape of a cat’s head,” Renee said.

“I assure you, Fluffy was not harmed in the making of Renee’s biscuits,” I added.

Willis smiled and said, “Then I’ll have two eggs, scrambled, with double bacon, hash browns, and a biscuit. It can be the size of whatever animal you see fit.” He gave Renee a warm smile to let her know he wasn’t picking on her for talking country, and she walked off with a grin.

“I like her,” he said. “She’s funny.”

“She’s a good woman,” I said. “She’s done a good job raising her kids, and keeping Phillip in line. I swear, to know him growing up you never would have thought that boy would turn out to amount to nothing.”

“Why’s that?” Jenny asked. Her face was a little glum, and I wasn’t sure if it was because she wasn’t going to grow up, or just because she had to sit there smelling all that good food and couldn’t eat any of it.

“Well,” I said. “He raised plenty of hell back in his day, wildcattin’ around with the boys. He once wrecked two identical cars in the same curve on the same road, a year apart, driving like a bat out of hell on these back country roads. I reckon if you would have asked me when I was twenty who I knew that was least likely to see thirty, it would have been Phillip Walkin. But here he is, a respected businessman, father, and I think he’s a deacon over at the ARP church. Just goes to show you can’t never tell.”

“Yeah, I reckon not,” Jenny said. She stood up, and drifted off. “I’m going to go talk to the ladies at the cemetery and see if we can come up with anything else. I’ll meet you back at the house later.”

“Okay, honey. I’ll see you in a little while,” I said, still trying to look at Willis while I talked to her spirit.

“She okay?” Willis asked.

“I don’t know. I know she was real disappointed when Ian turned out to be innocent. He was a good suspect, and if he turned out to be guilty, she could move on. I think she might be starting to feel the permanence of the whole thing.”

“Death?”

“Yeah,” I said. “Some spirits don’t really get that it’s forever at first. It takes some time, and when they do, they have to adjust to that. It’s hard, especially if they were real active in life and had a lot going on, like Jenny did.”

“She was real young, too,” he added.

“Yeah, that can have something to do with it. I’m not sure it always does, but it can.”

We finished our breakfast and left, Willis nodding to even more people on the way out. He dropped me by my truck back at the high school and headed to the police station to review crime scene photos and forensics from Shelly’s car.

I went home and found Jenny and Sheriff Johnny sitting on my porch swing. I sat on the rocker beside them. “Hey, Jenny,” I said.

“Hey.” She didn’t look at me.

“I reckon you’re disappointed with how this morning turned out.”

“Yeah.” Monosyllabic answers is one of the reasons I was glad I never had teenagers, and why I stuck to teaching elementary school kids in Sunday School. I’ve never known how young’uns that will mouth off at the drop of a hat can become almost mute whenever you try to ask them a question.

“Well, we ain’t giving up, sweetie. Ian was a good suspect, he had all the reasons in the world to hate y’all, he just didn’t do it. But we’ll figure out who did, I promise.”

Sheriff Johnny’s head snapped around to me, and he wiggled his fingers in the air. “I know, Johnny. I ain’t supposed to make promises I don’t know if I can keep. But I’m going to do everything I can to keep this one. This child has done made herself important to me, and I don’t like the idea of disappointing her.”

He nodded, and stood up, walking through the front door into my house. I sat there for a few seconds before he stuck his head and torso through the wall and waved at me to follow him.

“I swear, child, if I live to be a hundred, I will never get used to that.”

Johnny wiggled his fingers at me, and I feigned anger at him. “No, Johnny, I am not already a hundred! Dammit, old man, if you don’t quit wiggling them smartass fingers at me, I’ll wiggle one back at you!” I got up and mock-stomped into the house, but I noticed Jenny cover her mouth to hide a giggle as I did.

Johnny was standing by the back door when I got to the kitchen, kinda looking around everything. “What do you see, Johnny?” I asked.

He shrugged. “Yeah, I don’t see anything, either,” I said.

He wiggled his fingers at me. “That is a little strange. You’re right, there’s nothing here. It ain’t just like the guy who broke in wore gloves, it’s like he didn’t leave any mud or anything behind. That’s pretty good for a high school kid, ain’t it?”

Johnny nodded, then made a sweeping arm motion around the kitchen. “Yeah, there ain’t a speck of mud or nothing. And it ain’t like I stayed up late to mop the kitchen, neither. Just swept up the broken glass in put if in Sheriff Dunleavy’s evidence bags. But there wasn’t a single scrap of dirt or fabric left behind. Whoever did this knew what they were about. This wasn’t their first rodeo. I reckon I oughta go see if I can figure out what I’ve got in the dining room that was worth them breaking in here.”

I went into the dining room and sat down in front of a stack of folders. These files were copies of all the crime scene photos and police reports from Jenny’s basement, both visits, and from Shelly’s car. I spent a solid three hours digging through those files, and didn’t find much.

Both girls died of broken necks, which made sense for Jenny, since she got pushed down the stairs, but not as much for Shelly. Jenny’s house showed no signs of forced entry, and so far the police had no idea where Shelly was killed. The time in the water pretty much destroyed any trace evidence that might have been in Shelly’s car, and the time that passed between her death and it being ruled a homicide meant that there was no real evidence available in Jenny’s basement either. Whoever killed these girls was the worst kind of person – ruthless and smart.