by john | Sep 12, 2017 | Business of publishing, How to Sell Books, Writing
Yeah, it might seem like an odd question for someone who runs a small press to ask, but bear with me.
It is easier now than it has ever been to make money self-publishing. There are more ways to dissect the market, more tools to create and distribute a quality product, and more people making a solid living self-publishing their own work than ever before. So why would you want to work with a publisher? Particularly a small press, which might not be able to do anything better for you than you could do yourself.
I teach classes on this shit. I’ll be teaching this very thing as a workshop at Penned Con in St. Louis at the end of the month. That workshop is about choosing a path to publication, and it dissects the decision-making process about going indie, small press, or shopping a book to agents and then New York. Since I’ve never sold a book to a Big 5 publisher, or any other press that doesn’t accept unaccented submissions, I can’t say a whole lot about that.
I know, it’s never stopped me before. 🙂 It won’t this time, either. Don’t worry.
But for today, let’s look at the reasons you might want to use a small press publisher over self-publishing.
You don’t want to learn how to do all that shit.Â
There’s nothing wrong with that as a response. I’ve been at this for seven years and I still can’t design a decent cover wrap. Hell, I can barely design a serviceable cover at all. But I do know how to hire those people. But there are parts of the process that are non-writing related that you have to learn when you are a publisher, whether you are the entirety of the client list, or you have dozens of writers in your stable. You need to learn how to build an ebook, how to create a cover, how to create a cover wrap, how to navigate ISBNs, deal with CreateSpace, deal with Ingram, find an audiobook producer, navigate ACX, upload to Amazon, get the book listed on all other ebook distribution sites, and make decisions about pricing, exclusivity, and all sorts of other market factors.
That’s a lot of shit. If you have a family and a day job, you might just not have the bandwidth to learn all that shit, no matter how intelligent you are. My buddy AJ Hartley is a hell of a writer. He publishes with several big houses, and has had quite a successful career to this point. He also has a day job and a kid to raise, and his wife has a thriving career as well. He should never self-publish (I’m sure he’s glad to hear this, since he also has never wanted to), because he has too much other shit going on in his life. It’s all I can do to get him to send out his newsletter. 🙂 Love ya, buddy.
So not wanting to learn how to do all the things a publisher does is a perfectly valid reason to give up part of your royalties. Conversely, if you are very interested in how the sausage gets made, selling one book or one series to a publisher and following it through the creation and distribution process can also be a great way to learn.
 You want to learn to be a better writer.Â
This is why Bell Bridge Books publishes The Black Knight Chronicles. I have often said that I consider working with Deb Dixon and Bell Bridge to be my MFA writing program, with a fair side of editing classes thrown in. I couldn’t have learned as much in five years of college as I did in the two years we spent taking the first three Black Knight books apart and rebuilding them. Every book I do with Deb, I learn more about story, pacing, plotting, building a series, and writing good, tight fiction. I sincerely hope that someday some of my Falstaff authors say the same thing about their work with me and my team. If you’re not learning, you’re pushing up daisies. So if you can find a bunch of people who you like working with that will help you grow in your craft, then the amount of money you “lose” by working with a publisher is insignificant in comparison to the increased earnings you’ll see down the road.
Let’s also be clear: I 100% made more money on The Black Knight Chronicles with Bell Bridge than I would have on my own, even if I had stayed 100% indie and pushed books out as fast as I can. In addition to the education I’ve gained, getting a Kindle Daily Deal feature several times sure doesn’t hurt!
You need a confidence boost.
It’s a tough world, and a lot of the time it feels like nobody is on your side. A good publisher will always be on your side. Sure, the interest is also partially self-serving, since you selling more books makes money for both of you, but that’s not a bad thing. I’m a fan of enlightened self-interest. It’s a motivation that I understand. So I try to be a cheerleader for my authors. I suck at it, so I usually give them a little Simon Cowell-style tough love and then bring in somebody else to be all huggy, but I try. But whenever you get down, and think it’s too much and you should give up, having a publisher behind you gives you at least one person who really wants you to succeed. And they believe that you can. If they didn’t, they wouldn’t have wasted the ink sending you a contract. And they sure as hell wouldn’t have spent time editing your work, and building a cover, and doing all the other shit that we do. Even if we don’t put any money where our mouth is as far as an advance, we do put a lot of time, blood, sweat, and tears into making every book the best it can be. That’s another thing that a publisher does – we spend a fair amount of time as career counselor and cheerleader for our authors. Because a happy author is a productive author. And a productive author writes better.
There are a ton of people out there who’ll tell you why you don’t need a publisher today. And everything they say is correct.
But I don’t need a Krispy Kreme doughnut, either. Like, ever. But damn, a lot of times I want one.
by john | Sep 11, 2017 | Amazing Grace, Serialized Fiction, Writing
Well, it’s done. Amazing Grace is complete at 29 chapters, plus a prologue and an epilogue. The whole thing is off to my editor now, actually has been for a month or two, honestly. I’ve enjoyed having all of you along with me for this ride. It’s been a fun change of pace for me to serialize something, and to work in a longer format than the novellas I do every month. I also found myself loving Lila Grace and the Dead Old Ladies Detectives.
Don’t worry, there will be more.
Yeah, there will be more Lila Grace, more Dead Old Lady Detectives, and more of this fictionalized Lockhart, SC. Lockhart is a real place, and John D. Long Lake is where Susan Smith drowned her children. There was a guy who lived there named Johnny Thomas, but he wasn’t a sheriff, he was a barber, and my dad’s cousin. The Lockhart in Amazing Grace is a blend of the real Lockhart, plus York and Sharon, all tossed into a blender and mixed until chunky. The cemetery where Lila Grace walks is the cemetery where my mother is buried, and she is one of the Dead Old Lady Detectives, along with her best friends Faye Russell (nee Comer) and Helen (Tot) Good. Miss Faye is still alive, but Miss Tot left us earlier this year, right about the time I started this book. I couldn’t think of a better way to memorialize her than to put her in this book with Mama and Miss Faye, because the three of them did form the Western York County grapevine for a long time.
So there’s a lot of truth in this book, despite the fact that none of the ghosts I talk to have ever talked back. And I’m good with that. So I hope you’ve enjoyed Amazing Grace, and sometime in 2018 I’ll start giving you chapters of Will the Circle Be Unbroken, the next Lila Grace Carter Mystery. The book will be on sale in ebook and print next month, most likely, unless I decide to submit it for publication elsewhere, in which case it will take longer. But I’ll keep you posted.
In the meantime, next week we’ll start something COMPLETELY different. Like, more different than you can even imagine. Starting next week, we’ll have a near-future cyborg adventure called TECH Ops kicking off. I hope you enjoy it as much as you’ve enjoyed Amazing Grace.Â
Thanks!
by john | Sep 6, 2017 | Appearances
Nah, I’ve still got DragonCon brain, so I’m not going to try to drop any knowledge on you this week.
But I’ll tell you where you can find me in the next few weeks to ask me yourself!
Saturday, September 9 – Bookmarks Literary Festival in Winston-Salem, NC
I’ll be there sharing a tent with Matthew Saunders, Darin Kennedy, and Gail Z. Martin. We’ll have a shitload of books for you buy, so bring a wagon! Also attending will be awesome people like Christina Henry, Leigh Bardugo, and Sherrilyn Kenyon. They won’t be in the tent with us, but they’ll be there.
Saturday, September 23 – Con2 – Cabarrus County Main Library – Concord, NC
Falstaff Books will have multiple authors representing us there, with a truckload of books to sell and some awesome panels to present. So come out and say hi, and bring your wallet!
Friday, September 29 – Saturday, September 30 – Penned Con – St. Louis, MO.
There are a flaming shitload of writers at this multi-genre book festival in St. Louis, including me and Eric Asher. So if you’re anywhere near there, come out and say hi!
That’s the rest of this month. There’s more to come, always! See you soon!
by john | Sep 4, 2017 | Amazing Grace, Fiction, Serialized Fiction, Writing
This is the latest chapter of an ongoing serialized novel that I’m working on and posting up here in rough draft form. To read other chapters, CLICK HERE.Â
Epilogue
There were only three of us at the graveside for Jeff’s funeral. Me, Willis, and Reverend Turner. The rest of the deputies disavowed any connection with the murderer, and I couldn’t really blame them. The town tried its best to forget they ever knew the man, too, because to claim him would be to claim their part in making him what he was, to claim their tiny piece of guilt. His family was long dead, the only person in the world who depend on him was a sweet little Corgi named Butch, who I had on a leash next to me at the funeral.
Reverend Turner spoke kind words about the man, ignoring his end and focusing on the parts of his life he spent in service. He kept it short, though, not needing to embellish for his audience of two. When he was done, I knelt beside the casket for a moment and prayed for him. I knew full well he wasn’t in a better place, I’d seen him go, but maybe my prayers could lessen his sentence a little bit. The things he did were terrible, and he deserved to pay for them, but he was, in the end, a pitiful, scared little man, and that deserved a little leniency.
Reverend Turned stepped over to me and extended his hand. “Lila Grace, I feel I may have wronged you,” he said, looking me straight in the eye.
I stood up, brushed the dirt off my knees, and shook his hand. “All is forgiven, Reverend. I appreciate you speaking here today.”
“If I don’t minister to the lost, what kind of shepherd would I be?” He asked with a gentle smile. “I don’t understand what you do, but I believe now that there is no malice in you, and no touch of evil in your gifts.”
“Thank you, Reverend. I might not ever turn Baptist, but I reckon we can at least sit next to each other at the church softball games,” I said, smiling back at him.
He shook hands with Willis and turned to walk into the church. Willis raised an eyebrow at me. “That was unexpected.”
“Not really. We had a talk a little while ago. I think he learned a thing or two.”
“Maybe you can teach an old dog new tricks,” Willis said with a grin.
“Maybe,” I said, grinning back “As long as one of those tricks is putting the toilet seat down, we’ll be fine.”
We laughed as we walked back to the patrol car. I stopped at the door and looked back at the grave, where three filmy images of old woman wavered in the wind. The Dead Old Ladies Detective Agency had helped solve their first case, and even if it didn’t end happily for everyone, it did end, and we did put Jenny Miller to her heavenly rest. I had to count that as a win, I decided.
Then I slid into the passenger seat of the sheriff’s car and let my boyfriend drive me home, the first time that had happened in my fifty-seven years. I guess that was another win, this one for the Living Old Lady.
THE END
