by john | Oct 18, 2017 | Appearances, Business of publishing, How to Sell Books, Travel
Last time I talked about Industry Cons, like World Fantasy Con, World Horror Con, RWA Nationals, and other pro-centric cons. The greatest benefit of these cons is often the networking, as they are light on fan attendees and heavy on pros. They can be a great place to make or renew relationships, to meet people who can have a real impact on your career long-term, but you should never go into a conversation with someone just thinking about what they can do for you. That’s not networking, that’s being an asshole. Real networking, the kind that will actually do something for you, is relationship-building, making friends, being genuinely interested in what people are saying and doing, because people are generally pretty interesting. You will get more out of the favor you do for someone else than you ever will from asking for a favor. So just go hang out with people, meet them, and be nice. That will come back to you in spades over the long haul.
But this isn’t a blog post about networking, it’s a blog post about fandom cons. What I refer to as fandom cons are the heart and soul of science fiction and fantasy cons all over the US and the world. These are the small to mid=size cons that aren’t run by some giant media or entertainment company. They are cons with anywhere from 200 to 5,000 people in attendance, and they are generally non-profit organizations run by volunteers, or sometimes a very tiny paid staff. Usually people are paid in badges, hugs, and pizza.
These are honestly my favorite type of convention to attend, because they press a lot of buttons for me as far as things I enjoy doing. Fandom cons usually have a fair amount of programming, from panels and games to discussions and workshops. Being a pompous ass that I am, I love being on panels. When I’m feeling gracious about myself, which is most of the time, I tell myself and the world that I enjoy panels because it gives me the opportunity to pontificate and scratches the itch that I had when I used to want to be a teacher.
Don’t worry, I got over that one when I realized that my reflexive response to stupid statements by people in authority is to say “Go Fuck Yourself” loudly and often. I decided that reflex wasn’t conducive to a long teaching career, so I should either learn to shut my cake hole or look for a new career path. I chose to not shut my cake hole. Pretty much ever.
But anyway, fandom cons. They have a bunch of panels, and usually a dealer room or author’s alley, or some other opportunity for me to set up a table and sell books. So I get to sit on panels with people who are much smarter than me, make a few dick jokes, and then sell books after. Or maybe I get on a panel with people where I make valid points about the at hand and participate in a lively discussion. Or dick jokes. Either way.
Why do you want to be on panels? Shouldn’t you just rent a table in the dealer hall and sell books all day, every day? Well…remember Uncle John’s First Rule of Sales? Of course you don’t, because I almost never refer to myself as Uncle John (although I am an uncle, have been for 40 years at this point, and I have a lot of grey in my beard, so I may just begin referring to myself as such) and I’ve never codified this idea into a “rule,” at least not in writing.
Uncle John’s First Rule of Sales – People buy shit from people they like.
I know. Rocket science, right? Well, that’s why this is all free, and real sales courses cost a fuckton of money. I just realized that I swear more in blogs that I write while listening to Jason Isbell. He’s a goddamn genius, and frequently Wendig-level profane.
But the point of this is – if you’re on panels, you get to show off your sparkling personality o everyone in the room, and you get to show off what a smart writerly motherfucker you are. Don’t spend too much time talking about your book, though. That looks dickish, and like you’re just there to sell shit. You kinda are, but you are also there to answer the questions the moderator and audience bring to you. So unless your book really relates to the question, don’t mention it.
So yes, you want to get on panels. You want to get on panels, and be witty, or funny, or brilliant, or charming, or dazzling, or professional, or whatever pieces of all of those that make up your shtick. Then at the end of the panel, remind the audience that you have a table in the dealer room, or you have books in your briefcase, or you’re doing the Broad Universe reading at 7PM, or whatever. Give them a reminder to come see you, and to bring money when they do.
Fandom cons are also great places to make solid connections with people way up the food chain from you. Typically a small (500-3,000 attendees) will have 1-2 “name” guests, who get their hotel and travel paid for. These folks are usually award winners, best sellers, legends in the field, or all of the above. I’ve done very small conventions with Guests of Honor such as Rachel Caine, Joe Haldeman, Timothy Zahn, Ben Bova, Patrick Rothfuss, and many more. The size of the event and the fact that you’re there as a guest as well gives you a level of access that may be greater than most folk. And some folks just like hanging out. I sat in the bar listening to Joe Haldeman tell stories for several hours one night. I’d never met him before, and I was just an attendee at the con. I bought my badge just like every one else. George R.R. Martin is well-known as a lover of room parties, and a few years ago at ConCarolinas GRRM was in one room talking to fans at a room party, and in the room next door David Weber was chatting with fans at a different room party!
This does not happen as often at huge cons. It’s just harder to find folks. But that, as well as the ability to hang out with people in the bar or restaurant and get to know them, can create long-lasting friendships. There’s a group of 40 or so writers that endured what we often refer to as SweatFest, the year the FandomFest AC broke in Louisville, Kentucky in July. It was godawful. It was the hottest thing I think I’ve ever put up with. But I met some people that I have done business with ever since, and some of them are my dearest friends. Those kind of stories are why we do the fandom cons. They become a badge of honor, and a shorthand that people use to refer to events, and the relationships forged while sitting at a table next to someone in a deserted dealer room may not pay your hotel bill for the weekend, but you can certainly make some lifelong friends.
Just a few people that I met for the first time at Fandom cons –
Faith Hunter, Misty Massey, Emily Lavin Leverett, Sarah Joy Adams, Gail Z. Martin, David B. Coe, A.G. Carpenter, Nicole Givens Kurtz, Allan Gilbreath, Andrea Judy, Bobby Nash, Edmund Schubert, Natania Barron, Michael G. Williams, Tally Johnson, S.H. Roddey, Alexandra Christian, Kalayna Price, Rachel Caine, Laura Anne Gilman, Seanan McGuire, Brandon Sanderson, Patrick Rothfuss, Mike Stackpole, Eric Flint, Dr. Jerry Pournelle, Larry Niven, Timothy Zahn, Barbara Hambly, john Scalzi, Robin Hobb, Ernie Cline, Jim C. Hines, Cat Rambo, Kimberly Richardson, and the list goes on for hours. Some of these people I’ve hung out with, some I’ve published, some have edited with me, some have edited me, some have bought my books, some have sold me books, but every one of them I first met at a little fandom con.
That’s why I go to fandom cons. Because I meet amazing people.
by john | Oct 4, 2017 | Appearances, Business of publishing, How to Sell Books, Travel
So y’all might have heard that I was in St. Louis last weekend, hitting up both Penned Con 2017 and Archon 41. My conversations with several people at both cons raised the question – Is it worth it?
It’s a valid question, and one I ask myself often when I go to conventions. Last week I drove over 1500 miles round trip. I was away from home for six days. I spent five nights in a hotel, and ate out every meal for six days. That’s not an insignificant investment in time, effort, and money, and that’s before we go into the inventory involved with me taking over 120 paperbacks and hardbacks across five states!
So when I evaluate a convention’s worth, I look first at what kind of convention it is. There are several major types of convention that I attend, some more frequently than others, and I expect different things from all of them. Today, we’ll take a look at what cons fit into what type, and what I’m looking for at each one.
Let’s start with the ones that are frequently the most expensive, and have the lowest opportunity for immediate return on investment, but may have the greatest long term ROI – industry cons. In the writing business there are several different types of industry con, and they are usually the ones that have the highest cost to attend. When I talk about industry cons, I mean World Fantasy Con, World Horror Con, RWA Nationals, and ThrillerFest. Regional writer festivals like the NC Writers’ Network Fall Gathering also fall into this category.
Industry cons often cost everyone but the volunteers and Guests of Honor to attend. Unlike comic cons or fandom cons, even the vendors at some professional cons still have to buy their badge on top of their table fee. And if you don’t have a table, even if you’ve been a pro in the field for decades, you may still have to spring for a badge. That’s not a knock on the convention, it’s just the way they are structured. The target audience of the con is the pros, so they aren’t using your work on panels to draw in the Muggles, they are putting you on maybe one or two panels to speak to your peers.So at these cons you pay for your badge. And they ain’t cheap. Some of these cons will cost several hundred dollars to attend, and it’s less likely that you’ll have an opportunity to make that cost back by selling books, as the number of fans in attendance is far lower than the number of pros. You may find yourself laying out $300 for a badge, then $150-250 per night for a hotel, plus travel. These cons can easily set you back a grand or more, with little to no opportunity to recoup that money quickly.
So why go? Because it’s a long game, remember? I had a great meeting at Dragon Con with an editor that I’m working on a proposal for. If it goes through, it’ll take most of 2018 before I see a dime off that meeting, and I’ve been building a relationship with that editor since 2014 at Dragon. It’s the long game. He’s not going to leave the business. I’m not going to leave the business. If it takes us four to six years to make any money off being friends, so be it. If we never make any money off being friends, so be it. But the connections you make at industry cons have so many more ancillary benefits over dollars and cents and immediate sales. Maybe a drink in the Westin bar turns into a cover blurb given or received. Maybe a panel on the Urban Fantasy track results in contracts for eight novellas (See: Mason Dixon, Monster Hunter). Maybe you meet somebody that you can give advice to, or somebody that you can learn from. Industry cons are great for that kind of networking, that kind of relationship building. I didn’t sell a single book at World Horror Con, but spending the weekend hanging out with Alethea Kontis, Jake Bible, Chris Golden, Charles Rutledge, James Tuck, and other friends was well worth the expense of the con.
That’s not to say that you should jump in on every industry con that’s within driving distance. I’ve never done the RWA national conference. I write very little romance, and most of what I publish can only be called romance in the very loosest of terms. So I don’t go to those cons. I don’t go to the NC Writers’ Network Gathering except when it’s in Charlotte. It’s mainly a literary fiction, historical fiction, and poetry conference, without a ton of genre fiction writers or readers. So while I really like the organization and support their programming, I can’t justify it as an every-year con. I’ll be there in 2018 when they’re in Charlotte, though. That’s for damn sure. So you do have to balance potential return on investment with your attendance, but you don’t have to look at it as a black and white set of numbers on a balance sheet. I plan to attend World Fantasy Con next year in Baltimore because it’s drivable, and I can sell some books, raise the overall profile of Falstaff Books, and maybe sign up some more writers to our stable. It’ll take years to see if that investment will pay off.
Long. Game.
Next week we’ll talk about fandom cons, and maybe move into pop culture cons or comic cons/vendor hall cons. Later on we’ll look at what I call Starfucker cons, then we’ll talk about what you’re trying to get out of a con, how many you should do in a year, and when is it too much of a good thing?
Until then, I had a new book come out yesterday, so I’d love it if you’d go buy Amazing Grace. If you scroll back through the archives, you can hear me read the prologue. If you’ve already bought it, and enjoyed it, leave a review! They really matter.
by john | Sep 27, 2017 | Business of publishing, How to Sell Books, Writing
That’s the trick, isn’t it? If we write more, we can publish more, and then we can sell more. I publish roughly 2-3 novels per year, plus a couple of short stories, plus anywhere from 9-14 novellas. This year, I will finish up with eight novellas, a couple of short stories, and two novels. Somewhere between 375,000 and 400,000 words of published fiction, plus around 100,000 words of blogging. I don’t count FB posts, but I do count the stuff I write here, because it’s written with intent and forethought, and usually some level of narrative thread. So close to half a million words, or a little more if we take into account the 60K of Black Knight #7 that I trashed, and the 25K of TECH Ops that I’m still working on.
That’s a lot of words. That’s what it takes for me to make a living. I don’t make any kind of extravagant living, but I am the wage-earner for my wife and I. That word count allows me to do that. It also allows me the time to work on Falstaff Books projects, and we will probably end the year producing 20 titles, every one of which I had some level of direct hand in producing.
So the question I get from a lot of writers is “How do you write that much?” Well, here’s how, and I have to give credit where due to Dean Wesley Smith, who wrote some very good blog posts in 2010-11 on a workmanlike approach to writing, and how much you could produce in a year if you just write 1,000 words per day. I shoot for a little more than that, but I also don’t write every single day.
But here’s my basic approach.
- Divide and Conquer – I typically work on two projects at once, one main project and one side project. This lets me have a palette cleanser project that I can fiddle with when I need to let my lizard brain work out a plot problem.
- Break Down the Project – My chapters are almost always 2,000 words long, so I shoot for one chapter per day on my main project. When I’m working a novella, that means that working Monday-Friday for three weeks gets me to 30,000 words. That’s the average length of my novellas, with a couple thousand words for an epilogue. Since I usually get to the last chapter and binge right through to “THE END,” I write a novella in three weeks. That’s a pretty relaxed pace. Then I use the 1K/day on my side projects to do things outside the Bubba or Harker universes, my novels, or work-for-hire stuff. I’m currently working on some work-for-hire serialized stuff for a client, and they want 5K per part. So that’s one week per serialized chunk.
- Don’t Kill Myself – I mentioned that I write 3K per day, and I consider that a pretty relaxed pace. I can do 5K/day, but it’s tiring. I could train myself to write more, and faster, but I’m in this for the long haul, and I have yet to meet more than a couple of people who can do 5K/day for more than a year or two and make it consistently good. That’s pretty important to me – being able to do this for the long term. I’m seven years into my fiction writing career, and 11 years into my professional writing career, so I know what I can do consistently to make the words come out tight and requiring as little polish as possible. I want to turn in clean copy, and about 3-4K/day is my maximum sustainable pace for that. Much faster, and I spend so much time scrapping shit and rewriting that I am better off just writing slower in the first place.
- Let Life Happen – I mentioned above that my output this year wasn’t quite what I wanted it to be. I had some months where I didn’t write much, and it was a struggle to get 2K per day. That happens, especially for those of us with depression, anxiety, bipolar (that’s me!) or other mental health issues. Or physical health issues, if you have those. Or family issues. Shit happens, and sometimes you have to deal with that. Hopefully if it shits all over your writing productivity, you either still have a day job, or you have enough of a backlist selling through to carry you. But you can’t freak out about that shit, or you’ll just create a whirlwind of doom and never write anything.
- Hop Around a Little – I write four series currently, or more like 3.5, since the Harker books and the Shadow Council books are so intertwined. But that keeps my ADD appeased, with the occasional bone thrown to my distractions by doing something like Amazing Grace (which is out for preorder now). I would likely make more money if I just hammered out Harker novels as fast as I could. But I’m not in this just for the cash. Yes, this is how I make my living. Yes, I need this income to pay my bills. But as I keep saying, I am in this for the long haul. Amazing Grace could turn into a Hallmark movie series, for all I know. What I know about that book is that while writing it may mean that it takes me two years to finish the Harker plot Quest for Glory, I wrote a book I absolutely love and think is the best thing I’ve ever produced. That will pay me more dividends in the long run than jamming out another Harker novella or novel.
That’s what I do. That’s how I work, and how I make a living in this business. Am I killing it like some of the newer self-published Urban Fantasy authors? No. Am I still going to be here in five years? Yeah. I’ve seen a lot of people flame out in the past seven years, and I’ve found the method that lets me continue to produce at a reasonable pace and not burn myself out. You’ve got to find what works for you, but for me, writing for 3-4 hours each day gets the bills paid, as long as I’m doing all the other stuff that goes into being a full-time writer, more than half of which has nothing to do with actually writing.
Remember, if you find these posts helpful, feel free to buy one of my books as a “Thank You,” or you can join my Patreon and pledge your undying support!
by john | Sep 25, 2017 | Business of publishing, Writing
Not really. But I have begin referring to myself as “Simon Cowell of small press publishing.” If you’d really like to see why, you can go check out the finalists of Son of a Pitch, an online query contest that gets things read by actual publishers. My pal Samantha, she of the menopausal superhero novels asked me to participate, so I read the 20 finalist queries, and the 250-word samples they submitted. Out of the finalists, who had been winnowed down through two previous rounds of judging, I requested three submissions.
Despite the rapidly growing size of our Falstaff Books catalog, I’m not an easy sell. Let’s be honest, most stuff gets rejected before it gets to me. We have multiple acquiring editors reading submissions at Falstaff, and they have to like it before it gets referred to me. Then I have to read the book and like it enough to put it into one of our very limited novel-length publications slots. Then I have to converse with the author and come to terms with them on a contract. Then they’ve sold a book.
But I’m the bottleneck. Probably 80% of submissions that come in are rejected before they get to me. I take less than half of what comes through our acquiring editors, and only about a third of what comes to me directly.
Yes, there are way to bypass the acquiring editors (the slush pile). Here’s how – meet me face to face and pitch me. I do open pitch sessions at any convention that will let me, but the downside to getting face time to pitch a publisher at a con is that it’s in front of a room full of people and you get my critique of your pitch right there on the spot. If you can stand it, come to Atomacon in November, I’m doing a 9AM Saturday morning pitch session. So now you have to pitch me in front of people, AND I’ll be pissy because it’s early.
I won’t really. By 9AM most day’s I’ve already been working for at least an hour.
We did one of these at Congregate in July, and one of the authors there is in the queue for a contract already. So it works.
But I’m not nice. I try not to be rude, but I really do channel my inner Simon Cowell. Now I never watched him on American Idol, but I’ve seen him on America’s Got Talent, and Simon is the tough judge. Not because he’s a dick, although he puts on that front to attract viewers. No, he’s the tough judge because he’s in the business of making money. He wants to turn records into dollars, just like I want to turn books into dollars. So if you show up with a half-assed pitch, or trying to pitch an unfinished book, I’m going to bounce you off the stage as fast as Simon will. But if you show up with something that you’ve obviously put a lot of work into, and you’ve researched our press, and you’ve done all the right things before you get there, then I’ll probably ask you for a submission.
Then the book has to be ready to submit, and it has to be awesome, but those are steps 2-27 of selling a book. First you have to get past Simon. And only about a third of the 20% that actually gets to me make it to contract.
And I accept a LOT more books than most publishers. So get your shit ready before you submit!
by john | Sep 12, 2017 | Business of publishing, How to Sell Books, Writing
Yeah, it might seem like an odd question for someone who runs a small press to ask, but bear with me.
It is easier now than it has ever been to make money self-publishing. There are more ways to dissect the market, more tools to create and distribute a quality product, and more people making a solid living self-publishing their own work than ever before. So why would you want to work with a publisher? Particularly a small press, which might not be able to do anything better for you than you could do yourself.
I teach classes on this shit. I’ll be teaching this very thing as a workshop at Penned Con in St. Louis at the end of the month. That workshop is about choosing a path to publication, and it dissects the decision-making process about going indie, small press, or shopping a book to agents and then New York. Since I’ve never sold a book to a Big 5 publisher, or any other press that doesn’t accept unaccented submissions, I can’t say a whole lot about that.
I know, it’s never stopped me before. 🙂 It won’t this time, either. Don’t worry.
But for today, let’s look at the reasons you might want to use a small press publisher over self-publishing.
You don’t want to learn how to do all that shit.
There’s nothing wrong with that as a response. I’ve been at this for seven years and I still can’t design a decent cover wrap. Hell, I can barely design a serviceable cover at all. But I do know how to hire those people. But there are parts of the process that are non-writing related that you have to learn when you are a publisher, whether you are the entirety of the client list, or you have dozens of writers in your stable. You need to learn how to build an ebook, how to create a cover, how to create a cover wrap, how to navigate ISBNs, deal with CreateSpace, deal with Ingram, find an audiobook producer, navigate ACX, upload to Amazon, get the book listed on all other ebook distribution sites, and make decisions about pricing, exclusivity, and all sorts of other market factors.
That’s a lot of shit. If you have a family and a day job, you might just not have the bandwidth to learn all that shit, no matter how intelligent you are. My buddy AJ Hartley is a hell of a writer. He publishes with several big houses, and has had quite a successful career to this point. He also has a day job and a kid to raise, and his wife has a thriving career as well. He should never self-publish (I’m sure he’s glad to hear this, since he also has never wanted to), because he has too much other shit going on in his life. It’s all I can do to get him to send out his newsletter. 🙂 Love ya, buddy.
So not wanting to learn how to do all the things a publisher does is a perfectly valid reason to give up part of your royalties. Conversely, if you are very interested in how the sausage gets made, selling one book or one series to a publisher and following it through the creation and distribution process can also be a great way to learn.
You want to learn to be a better writer.
This is why Bell Bridge Books publishes The Black Knight Chronicles. I have often said that I consider working with Deb Dixon and Bell Bridge to be my MFA writing program, with a fair side of editing classes thrown in. I couldn’t have learned as much in five years of college as I did in the two years we spent taking the first three Black Knight books apart and rebuilding them. Every book I do with Deb, I learn more about story, pacing, plotting, building a series, and writing good, tight fiction. I sincerely hope that someday some of my Falstaff authors say the same thing about their work with me and my team. If you’re not learning, you’re pushing up daisies. So if you can find a bunch of people who you like working with that will help you grow in your craft, then the amount of money you “lose” by working with a publisher is insignificant in comparison to the increased earnings you’ll see down the road.
Let’s also be clear: I 100% made more money on The Black Knight Chronicles with Bell Bridge than I would have on my own, even if I had stayed 100% indie and pushed books out as fast as I can. In addition to the education I’ve gained, getting a Kindle Daily Deal feature several times sure doesn’t hurt!
You need a confidence boost.
It’s a tough world, and a lot of the time it feels like nobody is on your side. A good publisher will always be on your side. Sure, the interest is also partially self-serving, since you selling more books makes money for both of you, but that’s not a bad thing. I’m a fan of enlightened self-interest. It’s a motivation that I understand. So I try to be a cheerleader for my authors. I suck at it, so I usually give them a little Simon Cowell-style tough love and then bring in somebody else to be all huggy, but I try. But whenever you get down, and think it’s too much and you should give up, having a publisher behind you gives you at least one person who really wants you to succeed. And they believe that you can. If they didn’t, they wouldn’t have wasted the ink sending you a contract. And they sure as hell wouldn’t have spent time editing your work, and building a cover, and doing all the other shit that we do. Even if we don’t put any money where our mouth is as far as an advance, we do put a lot of time, blood, sweat, and tears into making every book the best it can be. That’s another thing that a publisher does – we spend a fair amount of time as career counselor and cheerleader for our authors. Because a happy author is a productive author. And a productive author writes better.
There are a ton of people out there who’ll tell you why you don’t need a publisher today. And everything they say is correct.
But I don’t need a Krispy Kreme doughnut, either. Like, ever. But damn, a lot of times I want one.
by john | Aug 16, 2017 | Business of publishing, How to Sell Books, Writing
Well, I guess we were going to have this conversation eventually, and now seems like as good a time as any. Last weekend, a bunch of Nazi dickbags staged a march in Charlottesville, Virginia, and one of the aforementioned dickbags murdered a woman with his car. Said dickbag was arrested, but the rest of the Nazi dickbags were not, and many online Nazi dickbags started trying to spin the whole mess to make it look like the dickbag driver was actually a liberal protestor. He wasn’t. There are photos of him in the line of Nazi dickbags earlier in the day.
This may come as a surprise to you, but I am not a fan of Nazi dickbags, or dickbags in general, but I particularly dislike Nazi ones.
As a writer of fiction, and someone with a (very limited) public profile, I am sometimes asked about taking public political stances and whether I think that’s something that writers and celebrities should do. Sometimes this is accompanied by the person asking the question continuing on by saying that they don’t care about Chuck Wendig’s or Orson Scott Card’s or Larry Correia’s or John Scalzi’s politics, they just want them to shut up and make with the entertaining. These folks also often rage about Colin Kaepernick not standing for the national anthem or Susan Sarandon speaking out against the death penalty.
If these people are folks I actually know, and we’re speaking face to face, I call them idiots to their face and tell them that since my art is part of me, and my beliefs are part of me, that I can no more divorce my beliefs from my work than I can painlessly amputate my own nutsack, and am about as likely to do so. If this encounter happens on the internet, I may not call them an idiot, because believe it or not, I’m more polite when people don’t have the opportunity to punch me in the face, not less.
I’m also six feet tall, weigh over three hundred pounds, and look like a day player on Sons of Anarchy. I’m not any flavor of badass, but I kinda look like one. So I don’t often fear people just randomly punching me.
But the fact of the matter is that I am a political person. I’m about as liberal as the day is long, and I’m pretty damn sure that shines through in a lot of my work. There are certain things I’ve written because there were issues of social and societal weight that I want to explore, and my own exploration of race, sexual identity, gender equality, and other issues comes through in my work. Yeah, I use my writing to work through some shit. I hope I take readers along for an enjoyable ride, but sometimes your punching in the face may be accompanied by a side of social justice. If you don’t like it, you don’t have to read it. It’s cool. There are way more people in the world who don’t read my books than there are people who do.
There are probably more people in the world who have never even heard of my books than there are who have.
Wow, now I feel fucking insignificant. Excuse me while I go look at my Goodreads reviews to re-inflate my ego.
Time passes.
Well, that was a stupid goddamn idea. Note to self – if you want someone to blow sunshine up your ass about your writing, call your sister. No, she doesn’t read your books, but she loves you, and will tell you they’re great anyway.
But back to politics, or when to be political at least. I don’t advocate that everyone drop a bunch of heavy-handed preachy-preachy bits in every book they write. I actually had a conversation with a writer friend not long ago where I told them that too much of their religious views were seeping into the work and undermining the narrative, and they needed to cut that shit out. I’ve done the same thing with my work, telling editors “look at this section and tell me if I need to pull it back.” But to all the people who say “entertainers should entertain and not have political opinions,” I say, “go fuck yourself.”
But there’s a right way and a wrong way to do it.
I’m not going to wear a “Fuck Trump and the horse he rode in on” shirt to Dragon Con. I don’t own one, and wouldn’t wear it in public if I did. That gains me nothing. It’s attacking, and by extension it’s attacking everyone who voted for our sitting President. That gets me nothing. I have in the past, and if I ever lose more weight, will happily again wear t-shirts promoting equality and LGBTQ rights. That promotes something positive, rather than attacking someone. I’ve heard many times that people in authority should never punch down, meaning that I shouldn’t slag on new writers or writers with less success than me, and Jim Butcher shouldn’t pick on me so much (Jim has never been anything but nice to me, he’s a very kind dude in every encounter we’ve had). I actually amend this to tell people not to punch up either. Taking potshots from the bottom of the ladder at someone higher up than you only makes you look small, bitter, jealous, and petty. None of these are traits that will attract readers.
So it’s better not to punch at all. Except Nazis. What’s good for Captain America is good for everyone.
So I try not to attack individuals for political stances. I try not to let the politics or the issues overwhelm the narrative, because that is our job – to tell a good story, and any teachable moments that come along with that are a bonus. And I try not to let my political beliefs color the way I interact with fans, which I hope is always polite (or at least funny) and approachable.
And if people want to avoid my politics entirely, they can follow my Facebook Author Page, join the Facebook Group, or follow the Falstaff Books website, which have appearance and publication updates, but nothing about my personal life. This blog is my personal blog and predates my professional writing career. My Facebook page is my personal page, and it’s wide-ass open. I approve most friend requests that aren’t obvious fake profiles, but you better understand that you’re getting unexpurgated Hartness on there. The Facebook group is a 100% no-politics zone, and anything political there gets pulled immediately. So there are places that I don’t mention politics, but I don’t try to keep it out of my work, and I sure as shit don’t keep it out of this blog or my personal FB page. that’s my personal balancing act, which I think gives people that liken my words but don’t agree with me politically (some of them are my real-life friends, even!) an opportunity to keep track of my work without getting constantly reminded that we are polar opposites on many things.
So that’s what I do. Does it work? I don’t know. But I have to write the stories I want to tell, and I’m not going to hide my beliefs. So that’s the compromise I can figure out.
