Help Selling More Books – To Get Political or Not To Get Political?

Well, I guess we were going to have this conversation eventually, and now seems like as good a time as any. Last weekend, a bunch of Nazi dickbags staged a march in Charlottesville, Virginia, and one of the aforementioned dickbags murdered a woman with his car. Said dickbag was arrested, but the rest of the Nazi dickbags were not, and many online Nazi dickbags started trying to spin the whole mess to make it look like the dickbag driver was actually a liberal protestor. He wasn’t. There are photos of him in the line of Nazi dickbags earlier in the […]

Help Selling More Books – How to Promote Your Books Without Being an Asshole

A lot of people have asked me how I can find the courage to promote my work without feeling like an asshole. Well, I can’t tell you how to do that, because I can’t help how you feel. I can’t even tell you how to promote your books without other people thinking you’re an asshole, because I can’t help how they feel, either. No matter how often I ask my cat to build one for me, I don’t yet have a functioning Public Opinion Control Ray Gun. And I should never, ever be trusted with such technology. With great power, […]

Help Selling More Books – How to get a bunch of reviews

So, we all know that reviews are critical to a book’s success. The more reviews a book gets, the more action there is on the book’s Amazon Page, and the higher it appears in Amazon’s mysterious “search algorithms.” The rumor is that 20 reviews is a benchmark, and that after 20 reviews, the book gets a bump in discoverability in the Amazon search engine. The rumor continues that you get another bump at 50, and another bump at 100. I have no idea if this is true, because I don’t program search engines for Amazon’s site, and the people that […]

Help Selling More Books – Hootsuite 101 & Scheduled Posts

  This is a screen shot of my Hootsuite for a week. So I’ve mentioned before that I hold an unpopular opinion about social media; that it’s okay to use certain forms of social media as a billboard, just blasting “Buy my shit” tweets out there. For me, that medium is Twitter. I don’t really look at Twitter. I don’t really have time to dig through the hundreds of people I follow to see if there’s anything interesting, and usually they’ve got their Twitter set up to cross-post to Facebook anyway, and I can be snarky in long form there. […]

The world as I see it.

Hey there – Just dropping in for a quick update. My writing, at least as far as the stuff I’m publishing, has been slowed down a bunch this summer by travel and the fact that I have been slamming on Black Knight #7 as hard as I can go for a while now. But the end of that project is in sight, so I have managed to get started on Bubba Season 4, Episode 2, where Bubba deals with his psycho Granny, Mad Queen Mab of FairyLand. I also have a short story due by August 1 that I should […]

Help Selling More Books – Don’t Forget, it’s the long game.

You’ve heard me say it – write more shit. You’ve heard a lot of people say it – write more shit. You’ve heard people more famous and touchy than me say it – write more shit. But sometimes you might need to hear somebody say this, too – Slow the FUCK down! Last week I saw a guy post something to a FB group that I’m a member of about his new book being basically dead after 30 days, because it’s no longer “new” in Amazon’s algorithms, and should he make it permafree to bring in readers, or just ignore it […]

Help Selling More Books – More Con Survival Tips

Hey there! If you’re one of the new people who found me through Chris Fox linking to me, welcome. If you’re looking for more contentious debate, I think this week may disappoint. But if you’re looking to sell more books, particularly by hand at conventions, then hopefully this will help out. If you’ve been around here any length of time, you’ve probably seen me say that you usually won’t make your money back in the short term doing conventions. They’re part of the long game, rather than a quick ROI project. Conventions are about marketing, brand-building, and networking. Selling books […]

Help Selling More Books – Multiple Buckets (or – why you’re not very bright if you aren’t doing audiobooks)

Sorry for the clickbaity headline, but I’d like to get some more traffic. 🙂 So yeah, really not a bit sorry. When I talk to writers nowadays, sometimes I’ll have the conversation with people about audiobooks that goes something like this – Writer – “Do you really make any money off audiobooks?” John – “It’s almost 20% of my annual income, so yeah, I make some money off audio.” Writer – “I don’t know anything about how to do it.” John – “I have the technical skills of a tree frog and the patience of a hummingbird on meth. You […]

How to Sell More Books – JK Publishing, Small Presses, and how not to get ripped off

I’m going to do something a little different on this week’s blog about selling books, and give y’all a cautionary tale (and maybe some links to more) and some tips on how to avoid getting ripped off by a crooked publisher, or some signs on how to tell that your publisher is in over their head and you might be in for some problems. This is spawned by the current arrest and charges filed against the owner of JK Publishing  in Colorado. According to this article and others I’ve seen, she is accused of defrauding authors of over $125,000 over […]

Help Selling More Books – Part 5 – What’s a Good Tweet?

Hey there! If you follow me on social media, you might have seen a few pre-written tweet and Facebook messages that come out from my account. You might actually have seen enough to make you dread the thought of ever hearing from me again. But obviously not, because now you’re here to read even more of my crap, so either something I’m doing is working, or there’s something fundamentally wrong with you. Or both. Be that as it may, I do post a LOT of tweets and pre-scheduled social media messages. There are a few reasons for this – If […]