Help Selling More Books – To Con or Not to Con? Conclusion (get it? CON-clusion…never mind)

So I’ve now written something like 6,000 words on the different types of conventions, which ones I find to be the most profitable, and how to pick the conventions to attend. There’s one con that I haven’t really addressed, and it’s the biggest one that I do every year, and it deserves its own post. Yup, Dragon Con. Dragon Con is the largest convention in the Southeast every year, and one of the largest in the country. With over 75,000 attendees spread out among five host hotels plus the Americas Mart in downtown Atlanta over Labor Day weekend, it boasts […]

Help Selling More Books – To Con or Not to Con? Part 5 – Autograph Cons

This will be the last of my deep-dive posts on the different types of conventions, and next week I’ll do a wrap-up overview kind of post and maybe go over everything I’ve booked for 2018. Spoiler – we’ve over 20 and it’s not even December 2017! And at some point Dragon Con will get its own post because it’s almost every type of con all rolled into one. This last type of event is my least favorite, and the type that I will frequently avoid. These are the Autograph Cons, or as I unpleasantly (and perhaps unfairly) call them, Starfucker […]

Help Selling More Books – To Con or Not to Con? Part 3 – Exhibit Hall Cons

Welcome to Part 3 of my series on conventions, what they’re about, how to make money at them, all that jazz. Today we’re going to talk about what I call Trade Show Cons, or Exhibit Hall Cons. These are most often your comic cons or your book fairs (where you’re not a big guest, just a schmo with a table). They bring with them a whole new set of challenges, strategies, and expectations. What is an Exhibit Hall Con? Well. these are the cons where you sit behind or beside or in front of your table all day and work […]

Help Selling More Books – To Con or Not To Con? Part 2 – Fandom Cons

Last time I talked about Industry Cons, like World Fantasy Con, World Horror Con, RWA Nationals, and other pro-centric cons. The greatest benefit of these cons is often the networking, as they are light on fan attendees and heavy on pros. They can be a great place to make or renew relationships, to meet people who can have a real impact on your career long-term, but you should never go into a conversation with someone just thinking about what they can do for you. That’s not networking, that’s being an asshole. Real networking, the kind that will actually do something […]

Help Selling More Books – More Con Survival Tips

Hey there! If you’re one of the new people who found me through Chris Fox linking to me, welcome. If you’re looking for more contentious debate, I think this week may disappoint. But if you’re looking to sell more books, particularly by hand at conventions, then hopefully this will help out. If you’ve been around here any length of time, you’ve probably seen me say that you usually won’t make your money back in the short term doing conventions. They’re part of the long game, rather than a quick ROI project. Conventions are about marketing, brand-building, and networking. Selling books […]

Convention Report & Analysis – Fayetteville Comic Con

Hey y’all! I’m gonna try something new in an effort to tweak my social media and interwebs presence. I’m going to go back to blogging more and Twittering less, and maybe impart some actual information on folks instead of just screaming into the void. To that end, whenever I attend a convention, I’ll put up one of these blog posts with a convention report and analysis or whether or not it was a worthwhile trip financially, and if there are other reasons that will or will not draw me back to a con. The first victim of this new idea […]

Patreon, Conventions, and Why I Do Them Both

I’ve had a few people ask me how my Patreon campaign is working out for me, and my response is always pretty much the same. “It’s great. It brings in a little extra money each month, it lets me have more direct contact with some of my biggest fans, and it funds some of my convention travel. I can’t ask for much more than that.” And that’s the deal. That’s the broad brushstrokes, thousand-foot view description of it. This post is about the details, because some folks have asked. BEWARE – there’s a lot of information here about how the […]

Starfuckers and the cons that feed them

I hate starfucker conventions, and I hate most of what they stand for. There you go, kids, career suicide by a barely midlist genre fiction writer. Just what you wanted for your reading entertainment. But it’s the truth. I hate the conventions, and you know the ones I mean, where the main focus is getting as many people run through lines to have autographs and photo ops as possible, with the least possible interaction with the people you’re there to “meet.” For the record, Dragon Con is not what I consider a starfucker con, nor are any of the cons […]