The Fallacy of Yog’s Law in the Self-Publishing World

Blame Kris Rusch and her excellent blog for this post. Kris writes one of the best business of writing blogs out there, and if you desire a career in this business and aren’t reading her stuff, you’re probably missing opportunities. But anyway, that’s irrelevant here, except that she mentioned Yog’s Law in a recent post, and it inspired this rant. So…sorry about that

Yog’s Law, simply put, states that “money flows to the writer.” Traditional publishing companies and writers use this anthem to decry shady business practices by vanity presses and unethical agents, and in those cases it is very valid. If an agent charges a “reading fee” to look at your manuscript, they’re not a real agent, they’re a scam artist getting paid to read books. Agents get paid to sell books. When you make money, your agent makes money. Same as a sports agent or an actor’s agent. None of these people get a thin dime if their client isn’t working. That’s one reason agents have more than one client — so they don’t starve!

And the statement used to be just as valid in the publishing world. Unscrupulous vanity presses trying to pass themselves off as legitimate publishers would come up with fees for all sorts of things that publishers typically do for their authors for free, like editing, layout, formatting, cover art, etc. These are red flags when dealing with a publisher – if they want you to pay for these things, and you’re an author, then you’re not dealing with a publisher, you’re dealing with a crook.

But the world is different now. I say that a lot, because we’re living in the flippin’ future, people! Seriously, my cell phone has more computing power than the machines that put men on the moon! So the world is different, and the usual laws don’t always apply in the same ways.

Or do they?

Does Yog’s Law still apply just as firmly as it used to?

Yes. But in the case of a self-published author it’s important to understand that sometimes the PUBLISHER has to spend money so that the WRITER can make money.

And those people often inhabit the same body. That’s where the wicket gets all sticky. As a self-published author, or even someone just reading about and paying attention to self-publishing, you need to understand that there are times when you wear the writer hat, and times when you wear the publisher hat. When I’m ripping apart Return to Eden: Genesis next month, I’ll be wearing my writer hat. When I just paid a guy to redo all the covers for my Black Knight Chronicles books, I was wearing my publisher hat.

Yes, money should flow towards the writer. But sometimes the publisher has to pay for things. And those two roles may be fulfilled by the same person. So whenever you hear someone toss around “money flows towards the writer” just understand that they haven’t thought through the fact that sometimes you’re the writer, collecting the coins, and sometimes you’re the publisher, spending them.


If you enjoy this post, or my posts have helped you sell more books, please take a second to support me on Patreon!

3 thoughts on “The Fallacy of Yog’s Law in the Self-Publishing World

  1. Yes, Yog’s Law still applies to self-publishing, because self-publishing is a category of commercial publishing.

    Sure, in self-publishing the publisher only has one author, but if the publisher can’t see his/her way clear to putting 15% of the cover price of each book sold into a separate bank account labeled “Author’s Money” (or “Retirement different hobby.

    The money flow is still toward the author. That it’s only moving from one pocket to another in the same pair of pants is immaterial.

    The individual, in his/her persona as publisher, should say “Would I do this/spend this if the author were Joe Schmoe, writer?” and the person, in her/his persona as author should, simultaneously, say “Would I sell my book to this guy if it were the Joe Schmoe Publishing Company?”

    As you say, the Publisher and the Writer are two different people, and wear two different hats, even if they wear the same pair of shoes.

    Writers who think about self-publishing should remember that, if they don’t want unhappy surprises.

Comments are closed.