by john | Sep 8, 2011 | Appearances, Business of publishing, Real Life, Theatre, Writing
Or whatever most closely approximates reality for me these days. Looks like September will be the calm before the ridiculousness that is October for me, as I think I’m home most of this month, and gone most weekends next month. I spent a large portion of the morning looking at regional cons and trying to figure out which ones I want to attend next year, and then looking at budgeting for all that travel, which is no small feat.
Cons are one of those things that some people love and others loathe. I’m still trying to figure out where I need to be at a con, and what makes the most sense for me. There are almost always at least a couple of panels that I can get some valuable information out of, but frequently only a couple. I went to close to a dozen panels at Dragon*Con and actually took notes at two. It’s certainly not that I think I’m such a great writer that I don’t need more information, but with an hour-long panel most of what people go over is going to by nature be very basic. I did pick up some recommendations for good resource books and some networking sites that may prove useful, but that was more me grabbing little nuggets of wisdom out of the air than the panel itself being hugely useful.
So I’ve looked at all the remotely local cons that I could find, from as close as right here in Charlotte to as far away as Memphis, and tried to see which ones are worthwhile. I’ll definitely do Dragon again, and ConCarolinas would be a good one. I made back my table rental at Heroes Con, so we’ll give that one another shot, and since I’m kinda putting together the lit track for RoundCon in Columbia I figure I should plan on attending it. ChattaCon looks good, as does MidSouthCon, but damn, Memphis is a long way from here! Fandom Fest is a yes for me for next year, and the SC Book Festival is a maybe, if I can share a booth with someone and get a better location. Being all by myself and way on the back wall made it very hard to make any sales. And if I can’t get on any panels it won’t be worth attending.
But that should be easier, now that I have a publisher behind me. That’s another major reason I wanted to sign with a publisher – it’s a lot easier to get on panels and things like that if you’re not self-pubbed. So having BellBridge in my corner will give me a legitimacy in a lot of eyes that I can’t get on my own. Ugly truth, but truth nonetheless.
Obviously I still plan to self-publish some stuff. The money is really good, and some of my stuff just doesn’t fit, even in the small press world. Plus there are only so many publishing slots out there in a year, so just like no writer can keep up with the speed of a reader, no publisher can keep up with the speed of a fast writer. So now I’ve got a foot in both worlds, and we’ll see how it all works out. I can’t wait to get my first massive revision letter so I can go through all the cursing, weeping and drinking that my friend Misty describes. I’m sure I’ll be just as distraught as she was, because after all, how could anyone not LOVE my Black Knight Chronicles books?
Heh. I got that answer in spades this morning when Hard Day’s Knight got its first 1-star review on Amazon, and it was pretty ruthless. Unfortunately, there have been enough recent incidents of sock-puppet reviews that the first thing I did after reading it was to check the person’s other reviews and see if it looked like a fake review. Even more unfortunately, it looked like the review was legit, just from someone who hated the book.
I thought it would hurt more. You know, getting the first bad review was supposed to have me all devastated and stuff, right? Nah. I’ve gotten bad reviews before, because you can’t do theatre for any length of time without getting them. So I’m used to seeing people in print say I suck. But I did find a great trick for dealing with bad reviews. Other than ignore them and not read them at all, which is the best advice that I try to follow (and fail miserably). I went to one of my favorite books, Book 1 of The Dresden Files, and read one of his 1-star reviews. Yep, no matter how much a lot of people like something, somebody out there will hate it. So now I’ve gotten a 1-star. Won’t be my last, and I lived through it.
On a completely different note, the nominations for the annual Metrolina Theatre Awards are out, and both Suzy and I got nominated! I got a nod for my lighting design on Rent, and Suzy got nominated for her costuming of The Princess Bride and King Lear. So I guess we’ll break out the monkey suits on October 9th and go see who takes home the lucite statues. That is, if I’m not in rehearsal for another show. I did mention October was a little nuts, right?
by john | Sep 6, 2011 | Business of publishing, Writing
So this weekend I landed a deal with a traditional publisher.
Yep, you read that right. Regardless of my statements about the logic of self-publishing (which I still stand by, as you’ll see later) I have sold large portions of The Black Knight Chronicles to Bell Bridge Books, an up and coming small press with an eye toward the future and a savvy marketing plan.
Why would I do this, you ask? My wife and I had a long talk about the possibility and the decision came down to a couple of things. One, having a publisher behind me will mean that I can work with an excellent editor with a long history of developing writers and making them better. My experience with Red Adept editing was awesome, and I will continue to use them on my self-pubbed stuff, but the developmental editing that a publisher brings to a project is something that doesn’t really exist right now in the indie market.
Also, they made me a sweetheart deal. I’m not going to go into much detail about that here, but I’m still free to self-pub some of my work, I still control parts of the Black Knight series, and their royalty structure is pretty badass.
You’ll notice I’m not talking a lot about advances. That’s because the advance is pretty small. I’m not buying a car with my advance, but I can buy more than a cheeseburger, too. I not only don’t mind this, I kinda like it. One of the questions I asked Deb Dixon, the publisher, at Fandom Fest was “what percentage of your authors earn out?” The answer was 100%. I understand that keeping advances low is one way to do that. And frankly, I’d rather have royalty checks every few months than an advance check that I’ll never earn out. So I didn’t go into this discussion looking for much of an advance, and got more than I was looking for. Our negotiations went very well, and I read over and agreed to the deal memo today. So now their lawyers will draft a contract, I’ll read it, consult with an IP attorney, and get them the first book under contract.
I still intend to publish a couple of books each year on my own, mostly because a publisher can’t publish books as quickly as I can write them. So there will be plenty of Black Knight stories to come, along with plenty of new material. I’m really excited about this opportunity to reach a broader audience, and to make my books the best they can be, and make me the best writer I can be. I think this is a good step along the road.
Thanks for coming with me.
by john | Aug 26, 2011 | Appearances, Business of publishing, Writing
So here’s what’s up in the Hartness-land on a Friday.
Happy to be home in Charlotte after working out of our Atlanta office this week. Yes, not all of us self-published authors are superstars who sit around chatting and posting monkey videos online, some of us still have day jobs. But you can fix that by buying more books (and more and more of you have been, so thanks!). So yeah, I got home yesterday and hung out at home last night watching my Panthers suck against the Bungles and catching up on Season 2 of Glee (don’t judge). I think the Panthers could be better this season than last (can’t be much worse!), but they need to start Derek Anderson for at least a little while and let Newton get his confidence and skills more NFL-ready. The kid isn’t ready, and in a win-now league he could get wrecked by a bad start. I hope not, but it could happen. Look at last year with Jimmy Clausen, or David Carr, or Jamarcus Russel (ok, probably a bad example there, but you get my point). Newton will be an amazing player someday, but today ain’t that day.
I’ll be playing a little poker this evening, and I’ve really missed hanging with the guys and flinging cards around. Hopefully I can recoup some of my nasty losses from a few weeks ago, or at least hold my own.
Book sales have been great – the release of Knight Moves has gone better than I had ever hoped. To date the new book has sold over 800 copies, which is way better than my hope of 500 in the first month, so I’m ecstatic about that. It’ll unfortunately be a while before I get back to the Black Knight boys, because I have at least two other books to knock out before I get to Volume 4. But I’m amazingly pleased with the first month sales of the book, especially since everyone tells me August is the slowest month for e-book sales. So I’m really interested to see what happens in the fall!
Next week I’ll be in Atlanta for Dragon*Con, which I’m very excited about. There are a few people I’ll be autograph-stalking, including James Marsters and Stan Lee. And I just saw that they added Bill Sienkiewicz, who was one of my favorite artists back in his New Mutants days. I’ll also be going to a bunch of panels, readings and parties. If you’re there and want to hook up, hit me up via a Twitter DM (@johnhartness). That’ll probably be the best way to find me.
Once I’m done with Dragon, it’s on revisions of Return to Eden: Genesis. I think I’ve figured out the big problem with the book, now I just need to make myself sit down and do the edits. It’s a huge change/rewrite, so I’ve gotta make myself remember how to eat an elephant – one bite at a time. That’ll probably take the rest of September, then I hope to have it out by November 1. When it’s out I’ll spend November and December working on Copycat, then get to Black Knight Vol. 4 the beginning of 2012. That’s unless a shiny object catches my eye, of course :).
by john | Aug 24, 2011 | Business of publishing, The Chosen, Writing
So I’m working on a redesign of the cover for The Chosen. I think the cover I have is okay, but similar to the old covers for the Black Knight books, it doesn’t really tell a prospective reader what the book is about. So for those of you out there who have read the book, what images do you associate with it? What kinds of things do you think would make a good cover? I can’t offer much for your help (unless you want to design the cover for me, in which case let’s talk money), but you’ll have my undying gratitude.
Here’s what I have –
Pros – The title font is good, and it’s BIG. That needs to stay. It’s a striking color combination, the red background with the yellow letters. I like that and think it grabs the eye.
Cons – It says nothing about angels, devils, Adam, Eve, fantasy literature or anything like that. Angel fiction is very marketable, and obviously fantasy lit is as well, but nobody looking at this cover would have any idea what the book is about. That needs to change.
So help me out here, folks. Let me know what the book says to you – what images stick with you from the book?
Someday I’ll get back to actually, you know, writing again, but I’ve got a bunch of stuff going on trying to maximize my promotional stuff right now. I hope to have the second draft of Return to Eden:Genesis done by October 1. Especially since I just booked another design gig that’s going to lock up most of my free time in October, so if that book stands a prayer of getting out this year, I’d better step on it.
by john | Aug 23, 2011 | Business of publishing, Vampires
Well, we’re almost three weeks in from the release of Knight Moves, and I’ve been amazed by the outpouring of support for the book. So far, we’ve sold 667 copies, far exceeding my hopes for the first month. I had hoped for 500 copies in the first month, and we blew through that number! In comparison, there has only been one month ever that Back in Black sold more than 650 copies, so I couldn’t be happier.
Obviously, with two new products released this month (I also tossed a new short story, called Black Magic Woman out there) this will be my best sales month ever. Last month was my first month over 3,000 books sold, and we have a chance to crack 4,000 for the month of August! It’s a close race, and I’ll need some help to get there, but I’ve done some limited paid promotion this month, so hopefully we can reach another milestone!
Speaking of promotion, I spent very little cash promoting this month. I paid for a Release Blitz with The Bookish Snob Promotions, which got the blurb on a dozen different websites for $20. Then I got a spotlight on Two Ends of the Pen for $10, and jumped on that. Everything else has been from my Facebook and Twitter folks, and you good people here. So a huge thanks to all of you for making the first month of the new book a rousing success!
by john | Aug 20, 2011 | Business of publishing, Real Life
So if you watch my Facebook page (and really, you don’t? How dare you actually have other people you might be interested in!) you’ve seen the new covers for the Black Knight Chronicles Books. If you don’t, here they are.
These were all created by the grossly talented Carl Graves at Extended Imagery, and I couldn’t be happier with them. Carl was exceptionally professional, and the end results are amazing.
But why did I redo covers on two books that were selling pretty well?
I’m glad you asked, even if I did have to prompt you. When I did the Heroes Con in June, I had print copies of all my books out on the table. As people would walk by, if they looked like my target demographic, I’d try to hand them a postcard.
Sometimes this went well, sometimes not. But nobody punched me, so in the end it was okay.
But once thing I realized is that people were more likely to pick up Back in Black than Hard Day’s Knight, and I didn’t really understand why. Then I took a good look at the covers.
This is the original cover for Hard Day’s Knight. It’s a very nice cover, looks great in print, and is EXACTLY what I asked my designer to provide for me. Right down to which side of the building the moon is on.
But it says nothing about vampires, or horror, or supernatural beasties. And if you’re writing a book about supernatural beasties, and you’re going to steal a Beatles song for the title, you need to give a reader a clue what the book is about. And this cover does not do that. At all. So people who might buy a book just because there’s a cool monster on the cover, will be passing this one right on by.
The cover for Back in Black was better, but as time went on I became less enamored with the 3d troll I had on the cover. It all started to look more like a video game box than a book cover to me, so when Knight Moves was ready to go, I contacted Carl and we re-did the first two books while we were working on the third one. I’m exceptionally happy with how they turned out, and the titles and my name are now legible in a much smaller size, so they can be read in a thumbnail on the Amazon or Barnes & Noble site. And that’s really important. Especially the name thing. Because people buy books from people they’ve read before, and name recognition is immensely valuable in this business.
So that’s why I redid the covers for my best-selling books, to try to grab all the market share I could! And something is helping, because this has been an awesome sale week! Knight Moves is outselling Hard Day’s Knight at times, and that’s awesome! The book will break 500 total sales this weekend, making it my fastest to that number by a long mile. If things keep going, we’ll hit another record month, which is good, because after buying three new book covers, Daddy’s got a credit card to pay off!
Y’all have a good weekend, I’ll be sleeping late, performing The Irish Curse at night, and drinking too much.
On a serious note – my heart and prayers go out to those injured and killed in the collapse of stages at the Sugarland show and the Belgian Pop Festival. I don’t have any good words except to say that I hope my industry will band together and do everything we know how to do to make sure this NEVER happens again. These were preventable tragedies – NEVER AGAIN.
